PR News
HOW AMEX BOUGHT MARK RONSON — AND WROTE THE PLAYBOOK FOR CELEBRITY BRAND PR
Before TikTok creators were a media plan, AmEx and Mark Ronson's \"My Live Story\" campaign ran every move the modern celebrity-brand playbook now codifies \u2014 talent as collaborator, participation mechanic, film-grade artifact, three-discipline agency coordination, product-as-thesis. Now extended into the AI engine layer.