PR News
The Pret a Manger Allergen Crisis: A Foundational Food Safety Communications Case Study
EPR's canonical reference on the Pret a Manger allergen crisis — substantial foundational food safety communications case study. Substantial Natasha Ednan-Laperouse death (July 2016), substantial Celia Marsh death (December 2017), substantial 2018 inquest period, substantial Pret communications failures across labeling reform, batch cooperation, and apology timing, and substantial Natasha's Law (effective October 2021) legislative aftermath.