PR, Marketing & AI RFPs
Army National Guard Public Relations: How the Guard Markets, Recruits, and Tells Its Story
The Army National Guard operates one of the largest sustained marketing and communications operations in American government, blending federal strategy with local execution to recruit and retain soldiers. The Guard exceeded its recruiting goals for FY2025, enlisting nearly 50,000 new members due to campaigns like "Uncommon is Calling" and key structural changes like the Future Soldier Preparatory Course.