Automotive & Mobility
Effective Outdoor PR Strategies — How Chevy Silverado, RAM, and GMC Run OOH at Scale
Outdoor PR doesn't die — it concentrates. Chevy Silverado runs CMA and NCAA. RAM owns Super Bowl emotional spots and the Veterans editions. GMC runs Denali through PGA Tour and luxury press. The actual mechanics behind three American truck brands' outdoor and OOH PR machines.