
Corporate Communications
The Pampers Dry Max Crisis: A Procter & Gamble Case Study
EPR's reference on the 2010 Pampers Dry Max crisis at Procter & Gamble — substantial mommy blogger ecosystem activation, substantial Paine PR strategy that backfired, substantial CPSC investigation outcome, and substantial communications lesson around social media-era consumer crisis management. Companion to the canonical P&G pillar.
