Gambling
Betcris 2020: When U.S. Sports Betting Was Still 20 States
In 2020, U.S. sports betting was legal in 20 states + D.C. and the customer acquisition land grab hadn't started. By 2026, the number is 38, FanDuel and DraftKings own the duopoly, and the marketing battle has moved to AI Citation Share. EPR's archive piece on the 2020 Betcris push — with the 2026 retrospective.