In news from the world of high impact consumer branding PR, TOH Public Relations has announced the acquisition of Platform 67, a boutique PR agency specializing in luxury brands as well. The UAE firm, founded by Jana Khoury back in 2007, compliments TOH's already formidable UK and Dubai reach.
Zanussi has appointed UK Birmingham-based Rave to handle a consumer public relations campaign for its spring cooking promotion, titled All You Need to Cook Italian.
Courtenay Palaski is the new vice president of public relations for Turner Broadcasting's animation, young adults & kids media group.
The Clark County Park District is putting all their money, effort and PR bright ideas into raising money to keep the four Springfield parks and bike trails afloat after having to close them down in November. A fundraiser, a bluegrass concert and a 5-K run, and a grand reopening organized with the help of Springfield firm Wilt Public Relations are what the parks board hopes will do the trick to convince voters to approve their funds request and keep district parks open.
Baroness Ashton, the world's highest paid female politician, spends £8.5 million on propaganda, hiring an outside PR firm to illustrate the role of the EU as a global actor in peace building. The move is criticized because she already has two spokesmen, a full time media adviser and a strategic communications director, plus the free use of the European Commission's 909-strong communications staff.
Former New Mexico Gov. Bill Richardson was named chairman of APCO Worldwide's executive advisory service Global Political Strategies (GPS).
iStrategy is a two-day digital media conference for senior executives in charge of their companies’ digital strategies. A bi-annual event, iStrategy is organized in four regional event locations in North America, EurAope, Australia and Asia and combines keynote speakers, expert panel discussions, interactive workshops and networking opportunities.
Walmart has just launched a massive media and PR campaign in New York City involving print, online, on the air and direct mailing as communications channels to counter attack a City Council’s hearing analyzing the impact of a new store opened by the company in NYC. The campaign which also includes ads aired 14 radio stations comes just days before the hearing that will question the company’s plans.
Boutique public relations firm Whitegate PR has just been selected agency of record for Ann Fry's We Are Booming Project. The We Are Booming Project is an independent, New York-based initiative with national appeal promoting the baby boomer generation and working to change misconceptions about aging.
Active lifestyle agency Hanson Dodge Creative (HDC) and social media and public relations firm Comet Branding + PR will join hands on January 1st and start 2011 with a merger that will expand their collective ability to provide quality services to a growing list of global clients.