PR Insights & Public Relations Strategy
EPR Research and 5W Release "The PR Pitch Response Rate Study 2026" (Version 2)
Note: This is the version dated 05/11. Content is identical to Article 13 (dated 05/10).
Tag
Response Rate
PR Insights & Public Relations Strategy
EPR Research and 5W Release "The PR Pitch Response Rate Study 2026"
Reporters respond to just 3.43% of pitches sent to them, per behavioral data from 400,000 pitches analyzed by Propel. Pitches under 150 words earn a 5.89% response rate. Pitches over 500 words earn 1.46%. Half of journalists now receive 50 or more pitches per week, 10% receive 10