Hospitality
Vail Resorts and Make-A-Wish: A Hospitality Cause-Marketing Case Study
Vail Resorts and Make-A-Wish run a long-standing partnership placing terminally ill children at Vail properties. The 2017 placement of Isabelle Dunai at Beaver Creek and Ritz-Carlton Bachelor Gulch — the model, what the program does right, and why hospitality cause marketing scales.