Creator Economy
Ryan Trahan: The Long-Series Storyteller Who Built A DTC Brand On The Side
Ryan Trahan built a top YouTube channel and a DTC brand in parallel. The Penny Series, Joggy, and the series-based creator model.
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Ryan Trahan
Marketing
Quality Lead Generation
Lead generation in 2022 has moved past the 2010s playbook. The brands generating leads that actually convert are running narrower programs aimed at fewer accounts \u2014 with ABM, intent data, and substantively better content doing the work the gated whitepaper used to.