PR Firms & Communications Agencies
What Happened to the May 2016 PR Industry Deals — Sard Verbinnen, Shift, MWWPR, and the Mid-Decade Consolidation
A decade later: Sard Verbinnen merged into FGS Global, now KKR-owned at $1.7B. Shift Communications was absorbed into Avenir Global. MWWPR joined Stagwell. The May 2016 deal roundup, traced through the 2016-2024 PR industry consolidation wave.