Email Marketing
How Businesses Can Invest in Email Marketing
Email marketing is an affordable, effective tool for organizations to reach a target market.
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Email Marketing
Email Marketing Platforms for Small Businesses
The email marketing platform decision for small businesses in 2022 segments into roughly six options \u2014 Mailchimp, Constant Contact, Klaviyo, ConvertKit, Beehiiv, and HubSpot \u2014 each with a different fit for a different business type.
Email Marketing
Mailchimp for Dummies
Mailchimp serves 400,000 businesses and was acquired by Intuit in 2021 for $12B. The 2026 operating model: single master audience, automation-first revenue, privacy-aware measurement, source-specific welcome sequences, and the configuration choices that produce wasted spend.
Email Marketing
Email Marketing 101: Send Before Your List Goes Stale
Most small businesses get email wrong on the first decision — they wait. Send first, build the list while sending. Email contacts age fast; small engaged lists beat large stale ones on every metric that matters.