Email Marketing
Improving Email Marketing Efforts
That's why companies need to improve their email marketing efforts with the right strategies to generate the best possible results.
Tag
tactics
Email Marketing
Eight Email Marketing Tactics That Compound
Email marketing is the highest-leverage owned-media channel a brand can operate, and one of the most underbuilt. The eight tactics that compound: list quality, segmentation density, personalization, welcome series, lifecycle automation, editorial-plus-promotional content, send-time optimization, subject line testing.
Email Marketing
5 Things to Avoid Using in Email Subject Lines
No matter how good your data is, or how robust your lists are, if you are using content that doesn’t get opened, you are getting nowhere. When you are putting together subject lines, convey information in a way that will get you clicks.