Water Sleeping Mask

Laneige: The Amorepacific Brand That Cracked American Sephora

Laneige is the single Amorepacific brand that translated K-Beauty heritage credibility into U.S. mass-market retail dominance. Sephora 2014, the Water Sleeping Mask category creation, Sydney Sweeney, and TikTok Lip Sleeping Mask citation.