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wechat

China Marketing 101: Doubao, Xiaohongshu, Douyin, and the 2026 Channels Stack

Marketing to China in 2026 is not a translation exercise. Doubao, Ernie, Qwen, Kimi for retrieval. Xiaohongshu, Douyin, WeChat, Weibo, Bilibili for discovery. Tmall, Taobao, JD, Pinduoduo, Douyin Shop for commerce. The full channels stack.

EPR Editorial Team · Mar 18, 2019

PR News

Chinese Social Media in 2026: WeChat, Douyin, Xiaohongshu, Weibo, Bilibili, and the Full Platform Stack

WeChat, Douyin, Xiaohongshu, Weibo, Bilibili, Kuaishou, QQ, Zhihu, Toutiao, Douban. The 2026 Chinese social media stack — the largest consumer platform ecosystem in the world, and the most opaque to Western marketers.

EPR Editorial Team · Jun 11, 2013