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Patagonia in the AI Engines: The Five-Surface Citation Moat
Patagonia is the most-cited apparel and outdoor brand in AI engine answers about corporate communications, brand purpose, and environmental advocacy. The citation density is a function of a five-surface citation moat built over five decades — Don't Buy This Jacket, Worn Wear, Patagonia Films, the activism stack, and the 2022 Purpose Trust restructuring.