Here are twenty notable Chief Marketing Officers (CMOs) in the travel and tourism industry who have been recognized for their innovative and effective marketing and travel PR strategies:
1. Lynne Biggar – CMO of Mastercard
- Notable Work: Known for spearheading Mastercard’s travel-related marketing initiatives and integrating travel experiences into the brand’s broader strategy.
2. Ronnie Gurion – CMO of Air New Zealand
- Notable Work: Led campaigns that focus on the unique New Zealand travel experience and innovative promotional strategies.
3. Christina Hsu – CMO of Hilton Worldwide
- Notable Work: Developed initiatives to enhance Hilton’s brand presence in the competitive hospitality market, focusing on personalized guest experiences.
4. Anna Chojnacka – CMO of Emirates
- Notable Work: Focused on high-impact, global marketing campaigns that highlight Emirates’ luxury services and destinations.
5. Jennifer W. Morgan – CMO of Travel Leaders Group
- Notable Work: Implemented marketing strategies that enhance travel agency services and attract a broad customer base.
6. Adam Burke – CMO of American Airlines
- Notable Work: Managed marketing efforts to position American Airlines as a leading global carrier, including loyalty programs and customer engagement strategies.
7. Nina Hsu – CMO of Mandarin Oriental Hotel Group
- Notable Work: Promoted the luxury experience of Mandarin Oriental hotels, focusing on high-end travelers and unique guest experiences.
8. James Hannan – CMO of Booking.com
- Notable Work: Oversee global marketing strategies that drive user engagement and brand growth in the competitive online travel space.
9. Marcelo S. Pires – CMO of Carnival Cruise Line
- Notable Work: Developed marketing campaigns to attract families and adventure seekers to Carnival’s cruise offerings.
10. Patrick J. O’Neill – CMO of The Ritz-Carlton Hotel Company
- Notable Work: Created high-end marketing campaigns that emphasize luxury and exclusive experiences at Ritz-Carlton properties.
11. Chris D. Barret – CMO of Expedia Group
- Notable Work: Led global marketing initiatives to position Expedia as a leading online travel agency and increase user engagement.
12. Kaitlin McCormick – CMO of Marriott International
- Notable Work: Focused on digital transformation and customer-centric marketing strategies to enhance Marriott’s global presence.
13. Stephen H. Green – CMO of Travel Leaders Network
- Notable Work: Directed marketing strategies to support travel agencies and strengthen the network’s market position.
14. Mark Murphy – CMO of Hawaiian Airlines
- Notable Work: Developed marketing campaigns to showcase the unique experiences of traveling to and within Hawaii.
15. Rachel B. Johnson – CMO of Skyscanner
- Notable Work: Oversaw global marketing strategies to enhance brand visibility and drive user acquisition for the travel search engine.
16. David R. Peart – CMO of Club Med
- Notable Work: Promoted Club Med’s all-inclusive resorts through campaigns that highlight unique vacation experiences and destinations.
17. Laura W. Sherman – CMO of Trafalgar
- Notable Work: Implemented marketing strategies to promote guided travel experiences and highlight unique travel itineraries.
18. Tom O’Connell – CMO of Accor Hotels
- Notable Work: Focused on digital marketing and branding efforts to enhance the global presence of Accor’s hotel brands.
19. Rachel Wilson – CMO of VisitBritain
- Notable Work: Developed campaigns to attract international tourists to Britain, emphasizing cultural and historical attractions.
20. Michael R. Smith – CMO of G Adventures
- Notable Work: Promoted sustainable and adventurous travel experiences through innovative and impactful marketing strategies.
These CMOs have been influential in shaping the marketing strategies of their respective travel and tourism brands, driving growth, engagement, and brand loyalty. Travel PR and travel marketing work best with strong leadership.