Then United Nations seeks to hire a Media/event management company to conceive, develop, pretest and produce a multi-media, multi-channel communication campaign to promote the 2030 Agenda for Sustainable Development and the Sustainable Development Goals; to conceptualize and implement UN intervention/e vent in the context of the United Nations Day on 24th October 2017.
Background:
At the UN Sustainable Development Summit in September 20 1 5, United Nations Member States adopted “The 2030 Agenda for Sustainable Development” (2030 Agenda) with a set of Sustainable Development Goals (SDGs) at its core. The 2030 Agenda strives for a world that is just, rights -based, equitable and inclusive. It aims at committing stakeholders to work together to promote sustained and inclusive economic growth, social development and environmental protection and to benefit all, including women, children, youth and future generations. It is meant to be implemented in a manner consistent with exist in g obligations of states under international law. The new global/holistic 2030 Agenda will require an integrated approach to sustainable development and collective action at all levels to address the challenges of our time, with an overarching imperative of ‘leaving no one behind’ and addressing in equalities and discrimination as the central defining feature.
The text of the 2030 Agenda for Sustainable Development calls for the participation and inputs of civil society and other stakeholders in its implementation. It repeatedly frames the implementation of the Agenda in terms of partnerships between governments, the private sector, civil society, the UN system and other actors. This makes it very clear that national governments are not the only, or in some cases, primary drivers of transformation towards sustainable development, and those partnerships will be crucial to catalyze action. Strong participation of civil society in the implementation, follow-up and review of the Sustainable Development Goals (SDGs) would represent a very welcome continuation of the inclusive character that defined the negotiations on the SDGs, ensuring that the process can benefit from their perspectives. Therefore, building public awareness and engaging national, sub-national and local stakeholders in the 2030 Agenda for Sustainable Development and the SDGs is a critical initial and ongoing step for t heir successful implementation.
Scope of Work:
- a) Communication campaign:
- Consult the available literature on the 2030 Agenda and the Sustainable Development Goals, available at UN and other partners;
- Conceive and present a creative treatment of the campaign comprehensive of the following components:
- Rational of the campaign, main slogan and key messages;
- Summary of key communication products proposed and rationale for each of one;
- Campaign champions including celebrities to be mobilized for the campaign;
- SDGs catchy music song intended for civil society audience;
- One 60 seconds TV and radio spots script, and storyboard (for the TV PSA) for approval;
- One 120 seconds TV and radio spots script, and storyboard (for the TV PSA) for approval;
- At least three thematic and catchy SMS to be sent by UNRCO to community radios and target population;
- Development and Implementation of an integrated Social Media campaign composed of:
- Innovative and creative campaign approaches to drive user engagement and targeting;
- Design package consisting of banners for Facebook, Twitter, YouTube (must provide design files);
- Multimedia package consisting of text, short videos and photos for posting on Facebook and Twitter (must provide design files);
- Media Plan describing the most convenient TV and radio programmes in which direct participation from Campaign champions, Government officials and UN representatives is suggested;
- Media engagement plan comprised of:
- Power point presentation of the campaign;
- Press release;
- Briefing for spokesperson at national and provincial level participating in TV and radio programmes;
- Media monitoring and evaluation plan including the below listed proposed activities;
- Undertake a rapid pre-test of music and radio rough edits and TV storyboard with at least two pre-testing discussions in Maputo, targeting civil society and government officials;
- Produce all communication materials and PSAs and present rough edits of each for approval;
- Finalize all communication products listed above as per UNRCO’s feedback and pre-test review;
- b) Public Relations:
- Consult the available literature on the 2030 Agenda and the Sustainable Development Goa ls, available at UN and other partners;
- Create and present a public relations plan for the event for approval;
- Take care and manage all media (print, TV, Radio, Electronic) for the campaign period and for the events;
- Liaise with UNRCO’s SDG Social Mobilization Officer on all communication activities;
- Create press releases (before and after the events);
- Invite the key journalists for coverage and ensure the disclosure;
- Manage press conferences;
- Manage the Interviews for the key speakers;
- Arrange publication of print media articles in local newspapers;
- High-profile interviews on TV during the event;
- Manage the media monitoring for the campaign period;
- Organize strategic interviews on TV programs during the campaign period and for the three events;
- Create an advertorial about the communication campaign and events and insert in 4 print media (Noticias,0 Pafs, Savana and Jornal Domingos) each at minimum;
- Organize and manage a Photos & Video Shooting including subtitles (English/Portuguese), Speaker (narrator) in Portuguese, to be edited in two videos about the event: 5-minute-video and also a 2-minute-video;
- Create and present the results of the public relations plan for the event.
- Provide public relations assistance to the UNRCO as requested during the period of contract.
- c) Event management:
- Conceive and present a creative treatment for the event for approval after liaising with UNRCO’s SDG Social Mobilization Office r. It has to be a community based activity on the role of civil society in implementing the SDGs and how the UN supports it;
- Create and present a logistical plan for the event for approval;
- Take care of preparation and management of all logistical issues and arrangement related to the UN interventions/events;
- Identify suitable services providers as needed and liaise with these services providers;
- Organize and coordinate all catering (if necessary), reception and ornamentation for each event with the selected venue;
- Organize, train and manage Protocols to assist during the events;
- Organize and manage all audiovisual equipment and all equipment needed for the event (sound system, projection presentation with audio, presentation alignment);
- Organize and coordinate a local Cultural moment for the opening of the UN Day commemorations
- Organize and keep notes/minutes of all event;
- Liaise with UNRCO regarding participants, meeting chairs, speakers, facilitators etc;
- Design and printing of all communication materials including banners, backdrops, rollups and etc;
- Support the efficient distribution of materials that will be used at the event;
- Design or source branded conference bags, pens, writing pads, lanyard, badge and program booklet .
- Ensure all required staple and materials are produced and provided;
Due Date:
October 14
Address:
United Nations Development Programme
Mozambique Country Office
Av. Kenneth Kaunda 921/931
Maputo Mozambique
PR firms with extensive government experience include Weber Shandwick and Burson Marsteller.