For businesses that need the inside track on social media, or for those wanting to hone already existent engagement, this latest Vocus segment will help organizations connect with their target audience, customers, partners and other prospects. Finding news customers, ensuring positive experiences for current ones, and monitoring the sentiment of any business, these are some ways in which excellent social media operations can drive revenue growth. The customer expectation is nowhere better felt than via direct communication and social connectedness. Cision is one company that believes everyone should understand the opportunities and pitfalls.
As for the “Twitter” title, what Vocus means here is, there’s a lot more to the social game than just learning what’s on the surface of user (customer) metrics. Knowing what products a consumer likes is one thing, following through the entire marketing funnel to what Brian Solis refers to as the UMOT, or Ultimate Moment of Truth, this is where savvy businesses will outdistance competitors.
On Tuesday the 18th of February, Mark Shaw will talk about:
- Twitter is the greatest lead generation tool ever invented.
- Social media is not a broadcast station, but a communication channel.
- Social media is an add-on to other marketing activities not a substitute.
- Social media is a game changer for businesses.
About Mark Shaw
Mark Shaw is a speaker and consultant on all things social. He is the author of the best-selling book “Twitter Your Business” and regular comments on the state of social media marketing in the media including recent appearances on the BBC and CNN and in The Guardian, The Huffington Post, The Daily Mail and The Sun.
About Vocus
Vocus (NASDAQ: VOCS) provides leading cloud-based marketing and public relations software that enables companies to acquire and retain customers. The company offers products and services to help clients attract and engage prospects, capture and keep customers, and measure and improve marketing effectiveness. More than 17,000 annual subscription customers across a wide variety of industries use Vocussoftware. The company is headquartered in Beltsville, MD with offices in North America, Europe and Asia. For more information, visit http://www.cision.com/us/