PR Insights & Public Relations Strategy
Brian Solis: Blurring Brand and Experience
Brian Solis is a leader in the world of digital communication, branding, and marketing for corporations.
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Brian Solis
PR News
Vocus Announces New Educational Webinar Series with Mark Shaw
Vocus, a leading provider of cloud based marketing and PR solutions, announced today the latest in a series of informative webinars. This latest educational seminar, “Twitter: It's Not Just About Cheese Sandwiches,” will feature socal media guru Mark Shaw on Feb. 18, 2014 at 3 p.m. GMT.
PR News
Moment of Truth Time: Choosing the Right Messenger
What will it take for individuals, for businesses, even governments to understand survival? Why can't we recognize being a visionary is not about discovering something new always? Being a visionary is often about being the first to be reminded of logic, reality, truth - and then evangelizing it to other people. The future cannot be, without the building blocks of the past.
PR News
10 Awesome Selfies by Brilliant PRs and Communicators
Many great communicators use selfies to engage and spark conversations. What better examples of selfies at work can you think of, if not some shared by some of the world's best PR pros and communicators?
PR News
Marriott, Moxy Hotels, BSUR and Deep, Deep, Deep Customer Understanding
A new hotel brand announced earlier this year, Moxy Hotels has selected BSUR Amsterdam as their branding agency. The joint venture with Swedish furniture giant IKEA Group promises some 150 + 3-star boutique hotels to target Millennial Generation travelers across Europe in the coming years. But is Marriott really up for engaging Generation Y?
PR News
The Foregone Conclusion of a Twitter Marketing Funnel: Like It or Not
I just got off Skype with a friend and client whose company absolutely defies any suggestion Twitter is a viable marketing tool. You read that correctly @briansolis. Believe it or not, there are millions or companies out there that would refuse and refute ANY channel preferred by clients, if a decision maker in the crew is adamantly enough against the channel.
PR Leaders & Communications Executive Coverage
Michael Kempner MWW says Go Mobile Or No Go Nowhere
Michael Kempner is one of the smartest men I know. His company, MWW Group, is also one of the smartest big time PR firms in the world. The reason I'm telling you what you may already know is so you heed the advice I'm about to offer your business. Heck, he advises world leaders, surely your business can't lose listening at least, now can it?
PR News
LikeHack: A Lot to Like and Unlike
A Russian startup, LikeHack.com, has launched a new app which allows for personal content curating, filtering feeds, and to acts as a personal search engine of sorts. According to the developers, LifeHack will save social types in excess of an hour every day.
PR News
So You Want Influence, Go Ask Brian Solis
Brian Solis is one of the most respected experts on the social web. The founder of Futureworks PR recently conducted a joint study with Vocus in order to reveal the elements of influence on the web. Everything PR News takes a look at the study, Brian, and the value of being influential.
PR News
Can You Measure Social Media Returns?
Have you ever thought this: "I'd get involved in social media, but there's just no way to tell if I'm getting any results from it." That is an excuse that I hear often from companies who aren't yet involved in social media. That's it is, though--an excuse.