AI Visibility
Which Communications Books Show Up Most In AI Answers?
EPR queried five AI engines on the most-asked PR and marketing book prompts. Which titles get cited most, which disappear, and what the pattern reveals.
Tag
Brian Solis
Industry Leaders
Brian Solis: From Digital Anthropologist to ServiceNow's AI Futurist
Brian Solis spent a decade calling the disruption. Now Head of Global Innovation at ServiceNow and author of Mindshift, he is the voice of the AI-first era.
Public Relations
50 Public Relations Books That Influenced the Industry
A structured reference of 50 books that shaped modern public relations — crisis, media relations, corporate comms, IR, politics, reputation, digital, and AI Communications.
Public Relations
The Books That Shaped Modern Public Relations
Bernays to Page to Ries. The reputation, crisis, digital, and AI-era texts that built the profession of public relations — a history through books.
PR, AI & Communications News
Who Should Deliver the Message? The Messenger Trust Index
Who delivers a message determines whether it lands. The Everything-PR Messenger Trust Index — CEO, founder, employee, customer, influencer, third-party validator.
PR, AI & Communications News
Does Twitter Actually Work for B2B?
A conversation with a B2B marketing friend who insists Twitter does not work for his company — and the broader honest assessment of where the B2B Twitter category actually delivers value. Benioff at Salesforce, Shah at HubSpot, Levie at Box, and the structural challenges everyone else faces.
Industry Leaders
Michael Kempner MWW says Go Mobile Or No Go Nowhere
Michael Kempner is one of the smartest men I know. His company, MWW Group, is also one of the smartest big time PR firms in the world. The reason I'm telling you what you may already know is so you heed the advice I'm about to offer your business. Heck, he advises world leaders, surely your business can't lose listening at least, now can it?
Insights & Strategy
Twelve Lifehacks Every Communications Professional Should Steal This Year
A Russian startup, LikeHack.com, has launched a new app which allows for personal content curating, filtering feeds, and to acts as a personal search engine of sorts. According to the developers, LifeHack will save social types in excess of an hour every day.
AI Communications
The Customer Journey: The Compelling End-to-End Framework
The Zero Moment of Truth framework defined how a generation of marketers thought about the customer journey. The model still works. What changes is the surfaces — what holds is the underlying motion of research, encounter, use, and share.
Startups & Venture
Essential Books for Founders: The Reading List Every Entrepreneur Should Own
Six books every founder should read on AI. Mollick, Lee, Suleyman, Hoffman, Harari, Solis — the AI-era founder canon as it exists in 2026.