Brian Solis

Brian Solis: Blurring Brand and Experience

2015-12-08 by Richard D. Pace
Brian Solis everything-pr

Brian Solis is a leader in the world of digital communication, branding, and marketing for corporations. He is a digital analyst, anthropologist, and futurist for his company Altimeter and is popular keynote speaker for businesses looking to invest in a digital age. The main topics that he addresses are the ways that businesses and corporations can capitalize on the shifting platforms and branding to consumers through social media. Blurring the Line In order to access customers through social media, companies need to identify themselves and the roles that they serve, differentiate themselves from the competition, and know their consumer. However,... Read More >

Vocus Announces New Educational Webinar Series with Mark Shaw

2014-02-05 by Richard D. Pace
Mark Shaw

Vocus, a leading provider of cloud based marketing and PR solutions, announced today the latest in a series of informative webinars. This latest educational seminar, “Twitter: It's Not Just About Cheese Sandwiches,” will feature social media guru Mark Shaw on Feb. 18, 2014 at 3 p.m. GMT. For businesses that need the inside track on social media, or for those wanting to hone already existent engagement, this latest Vocus segment will help organizations connect with their target audience, customers, partners and other prospects. Finding news customers, ensuring positive experiences for current ones, and monitoring the sentiment of any business, these are some... Read More >

Moment of Truth Time: Choosing the Right Messenger

2014-01-08 by Richard D. Pace
Brian Solis at a recent PRSA event in Philly

What will it take for individuals, for businesses, even governments to understand survival? Why can't we recognize being a visionary is not about discovering something new always? Being a visionary is often about being the first to be reminded of logic, reality, truth - and then evangelizing it to other people. The future cannot be, without the building blocks of the past. Here's some great advice for businesses looking at a digital voice. First though, understand fully our current innovative progress is nothing new. We only need those who make us see. "Coming together is a beginning; keeping together is... Read More >

10 Awesome Selfies by Brilliant PRs and Communicators

2013-11-20 by Almaz
Brian Solis taking a selfie

It’s official: the word “selfie” was declared by the Oxford Dictionary the word of the year. After being introduced officially in the dictionary this year, “selfie” managed to become 2013’s word, beating “twerk” in the final race. This is no surprise, but a recognition of the fast changing online environment, and its various implication on language. “Selfie” went beyond a social media niche term to a widely used word, adopted by many people across the globe. Moreover, selfies are used in various ways by people in different industries. A lot of usage is just about having fun, about seizing the... Read More >

Marriott, Moxy Hotels, BSUR and Deep, Deep, Deep Customer Understanding

2013-08-25 by Richard D. Pace
Fusion Prague

A new hotel brand announced earlier this year, Moxy Hotels has selected BSUR Amsterdam as their branding agency. The joint venture with Swedish furniture giant IKEA Group promises some 150 + 3-star boutique hotels to target Millennial Generation travelers across Europe in the coming years. But is Marriott really up for engaging Generation Y? Moxy Hotels, the latest brand extension from Marriott International, shows a dogged interest in the European market by the world chain. With the boutique hotel market one of the most competitive in the world right now, branding a new budget chain amid competition from the likes of Tune... Read More >

The Foregone Conclusion of a Twitter Marketing Funnel: Like It or Not

2013-08-22 by Richard D. Pace
Jeff Bullas charicature

[caption id="attachment_45195" align="alignleft" width="264"] Jeff Bullas charicature[/caption] I just got off Skype with a friend and client whose company absolutely defies any suggestion Twitter is a viable marketing tool. You read that correctly @briansolis. Believe it or not, there are millions or companies out there that would refuse and refute ANY channel preferred by clients, if a decision maker in the crew is adamantly enough against the channel. And the reasons make so little difference. Are you with me now PR peeps? Here we go, a brotherhood of us preaching our best pulpit sermons, and..... silence... then.... "How many times will... Read More >

Michael Kempner MWW says Go Mobile Or No Go Nowhere

2013-08-21 by Archie Obrien
Tech companies now bill their smart devices as "life companions" - courtesy SamsungTomorrow

Michael Kempner is one of the smartest men I know. His company, MWW Group, is also one of the smartest big time PR firms in the world. The reason I'm telling you what you may already know is so you heed the advice I'm about to offer your business. Heck, he advises world leaders, surely your business can't lose listening at least, now can it? [caption id="attachment_45139" align="aligncenter" width="585"] Tech companies now bill their smart devices as "life companions" - courtesy SamsungTomorrow[/caption] This morning, I finally snatched the time to read a study by MWW PR entitled Go Mobile Or... Read More >

LikeHack: A Lot to Like and Unlike

2013-08-11 by Richard D. Pace

A Russian startup, LikeHack.com, has launched a new app which allows for personal content curating, filtering feeds, and to acts as a personal search engine of sorts. According to the developers, LifeHack will save social types in excess of an hour every day. Editor's note: This post was altered via suggestion by the CEO of the service. A reference to "boys" at post end was changed to read; "boys and girls". [caption id="attachment_44877" align="aligncenter" width="585"] LikeHack signup leads to an almost instant new feed rendering.[/caption] According to the press from the startup, the team behind the service analyzed some three... Read More >

So You Want Influence, Go Ask Brian Solis

2010-09-30 by Richard D. Pace
Brian Solis at a recent PRSA event in Philly

This morning I was stumbling through my Facebook messages when I ran across something by Brian Solis, something about influence. In the social sphere influence is the commodity the movers and shakers of the Internet are interested in. Influence, according to Brian or anyone else, is far more than a popularity index. Let's take a look inside a study by Brian and the insightful folks over at Vocus. For almost anyone reading this, Brian Solis will be a familiar figure. Since the onset of the social web, Brian has been at the forefront of the discussion. Despite my occasional pokes... Read More >

Can You Measure Social Media Returns?

2010-05-25 by Almaz
Public Relations Social Media

Have you ever thought this: "I'd get involved in social media, but there's just no way to tell if I'm getting any results from it." How about this one: "We'd set up a Facebook [or Twitter or YouTube] account, but we have no idea how to measure whether or not our social media efforts are working." These are the excuses that I hear often from companies who aren't yet involved in social media. That's all they are, though--excuses. A new post on Ragan from Danny Brown pretty much busts the return on social media investment excuse for not getting involved.... Read More >