LikeHack: A Lot to Like and Unlike


A Russian startup,, has launched a new app which allows for personal content curating, filtering feeds, and to acts as a personal search engine of sorts. According to the developers, LifeHack will save social types in excess of an hour every day.

Editor’s note: This post was altered via suggestion by the CEO of the service. A reference to “boys” at post end was changed to read; “boys and girls”.

LikeHack signup leads to an almost instant new feed rendering.

LikeHack signup leads to an almost instant new feed rendering.

According to the press from the startup, the team behind the service analyzed some three million social accounts to derive solutions to the now age old social media time management ailments we all suffer from. We decided to do a brief review of this new social feed aggregator’s worth. Here goes. 

The Good

Signup for LikeHack is pretty unpretentious and quick. As you can see in the screen above, a few clicks on the various buttons and my social and blog reading choices have been collected. I also added the LikeHack Chrome extension to test it too. The second screen below shows this as I type here in WordPress. What’s impressive for me so far is that my most recent Facebook moves have been snatched for further categorization. While this is not rocket science exactly, I am testing several other tools that are not this instantaneous, so……

Chrome extension for LikeHack

The LikeHack Chrome tool at upper right. This add was flawlessly simple too.

Then I added feeds for Richard Edelman’s 6 AM blog, Brian Solis, Chris Abraham’s Huff Po blog, to force news from my preferred reading list to the LikeHack system – and here I was let down. Either I held my mouth wrong or had the wrong expectation. The news feeds were all mixed up and not one of the sites I took the time to enter an RSS for showed. And here’s the thing, any system that asks a user to add an RSS needs to understand such operations as forced demand. What I mean is, if I took the time, it needs to be prioritized above V3 Integrated Marketing and renewable-energy-news (Did I even ask to see those?)

Okay, maybe that’s not so fair. Maybe the recommendation aspect kicked into high gear and assumed I am some marketing whiz? Moving on.

The Bad

Okay, all done. Aside the utility of being able to share all my Facebook “liked” stuff on several networks (which I can do from Hootsuite or), a loosely organized aggregation-suggestion system is not so impressive. The last straw for this test was a search via my super duper personal search tool. I imput my old pal Brian Solis (Mr. Social Media) and to my surprise. Nada. (PS, I searched for Mashable too)

The LikeHack search mechanism

Brian Solis no longer exists.

Dropping Dime

In summing up. This St. Petersberg startup has some potential in a very crowded space. But to quote from their own press release;

“LikeHack does hard work with curating the content from Facebook, Twitter and your favorite blogs.”

Boys and girls, it’s time to work a bit harder. Let me know how I held my mouth wrong in getting my feeds to show, or Brian Solis for that matter? But maybe this old tech dog lost a step. Kate Russell over at the BBC ends up a roundup with LikeHack, leaving all but Feedly and Pulse sucking eggs. There are some other alternatives out there that DO incorporate your feeds.


    • Phil Butler says

      @Jane. And? Did you lose me as a customer or win me over? If my notice were a browser bug, you would have lost me. Multiply this fact by several thousand, then assume since I even care about aggregators, that I have a few hundred friends.

      My screenshot was a result from an objective user profile – and since we are here, an opportunity to create an experience and multiply it.

      Now convince me to buy your service perhaps?


      • Jane says

        Phil, your screenshot was a bug and I am sorry for that. What I can say, is that now search really works, you can try it and you will not find any social reader that will give you full-text search of all links you’ve ever liked and shared.
        Actually, what we are trying to do is to give people a chance to start reading cool content again instead of scrolling the clutter. We are still in experiments and I would be happy to have a chance to ask your opinion when we release new versions. It would really help us!

  1. Jane says

    Phil, hi! Thank you for testing us! I’ve realized that it is not so clear, that when you sign up with your social account we will aggregate content from this account too, not just from connected RSS feeds. It was not a “recommendation aspect”, it was that one of your friends shared this into your newsfeed. We do not incorporate your feeds, we filter your feeds from things you don’t read, actually) Even if you have added this feeds.
    And talking about search, I am sorry, you are free user and you can read on our pricing page, that for free users search is working only for 1 last month and only in titles. We will add this to “nothing found” message. Thank you again for a tip.
    If you will give us your e-mail, I will make you PRO user and you will see unlocked features.
    I understand that most social readers are free, but we are not free. People pay us to save their time, because they can read best content instead of scrolling the clutter.
    And, actually, I am not a boy, but we will work harder, of course))

    Jane, CEO and Founder of

    • Phil Butler says


      Thanks very much for taking the time to come and comment. As the short take suggests, I really liked LikeHack going in, but then when the “discovery” got more complex…

      And this is, as you suggest, a bit of a problem. 90 % of your conversions are not going to take the time to read about what’s offered in the free versus paid versions. Expecting people pay before being able to accomplish rudimentary function? Half your potential clients followed my path and went to Digg Reader to begin their next product discovery – constructively for you (which was in part the purpose of this) lost opportunity costs can never be fully weighed where such conversions are concerned.

      My email is If you’ll get someone to let me see the other features, I’ll do a review in tech on Epoch Times objectively.

      As for “boys”, I’ll amend that to be boys n girls. Where there any typos in my assessment? I am notorious for that.



      • Jane says

        Phil, thanks a lot. You are completely right, we should be clear and it is our fault. Actually, I think, we will do some more improvements thanks to your review)
        Your can try Pro account now, I gave you free access for 1 month.

  2. Shelly Kramer says

    I dunno, maybe LifeHack just likes me better than Brian.

    Also, keep an eye on (being developed by a smart friend) … I have a feeling it’s going to be awesome.

    • Phil Butler says

      Well Shelly, you do seem imminently likable. I was surprised that, as Jane the CEO suggests, nobody this week had a Brian Solis (or much of anything else associated with social) in the title of their desired content? If I got that right. I actually monitor mentions and etc for friends like Brian and for the week in question there were hundreds of instances for Brian alone. I don’t have time to do the end research, but anyone would classify the search mechanism flawed here.

      The Newspaper Industry Overall

      I will look at Feedolu as you kindly suggest. Testing Digg Reader now, Kevin Rose being part of Google Ventures is an interesting aspect there. Anyhow, thanks for taking the time to comment here. V3 has a lot of good data, I looked.


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