HARO’s Peter Shankman Classy Departure from Vocus

2018-06-04 by EPR Staff
Peter Shankman

"I can’t say enough good things about Vocus," writes Shankman in a classy departure note, that went public on his blog on Thursday. For those familiar with Vocus and its employees, Shankman's departure comes too soon after Frank Strong's exit, which went unannounced by official channels. Peter Shankman Leaving Vocus According to the note, Peter Shankman leaves Vocus to focus on new endeavors, including consulting for Fortune 50 companies, evangelist activities for established consumer brands, and even consulting for startups, and continuing with occasional consulting for Vocus. Although he didn't reveal specifics, he did mention some ideas for potential new... Read More >

Best Summer Beach Reading for PR Pros

2015-08-02 by EPR Staff
beach reading

Just in time for the long summer days, you’ll be kicking back and enjoying a good book. We have several great books to increase your PR skills and impact. Let’s get right to them. Spin by Michael Sitrick Read Spin, and if you like it pre-order his new book coming out in 2016 called Spin Faster. Michael Sitrick’s career is all about crisis management for those in the public eye. If something goes really wrong (or is about to), he’s the guy you want working to get you out of the danger zone. No matter what area of PR you... Read More >

Vocus Announces New Educational Webinar Series with Mark Shaw

2014-02-05 by EPR Staff
Mark Shaw

Vocus, a leading provider of cloud based marketing and PR solutions, announced today the latest in a series of informative webinars. This latest educational seminar, “Twitter: It's Not Just About Cheese Sandwiches,” will feature social media guru Mark Shaw on Feb. 18, 2014 at 3 p.m. GMT. For businesses that need the inside track on social media, or for those wanting to hone already existent engagement, this latest Vocus segment will help organizations connect with their target audience, customers, partners and other prospects. Finding news customers, ensuring positive experiences for current ones, and monitoring the sentiment of any business, these are some... Read More >

10 HARO like Tools to Score Great Media Mentions for Your Business

2013-02-26 by EPR Staff

When we discussed the 10 Ways to Measure the ROI of Public Relations, we didn’t mention it’s possible, even without the help of a PR expert, to score great media mentions for your business, on mainstream publications. That’s right, you can get your products mentioned in Forbes, Inc.com, the Wall Street Journal, and others. No need to reinvent any wheels when you know and use the right tools. Tools available to PR pro’s, and to others as well, like HARO (Help a Reporter Out), deliver immediate access previously not available in the industry. Many business owners already know how to... Read More >

PR on Facebook: 100 Must “Like” Public Relations Pages

2013-02-14 by EPR Staff
Facebook Public Relations

Remote PR Jobs is the leading jobs site for remote PR and Communications professionals. Every week, members get 100+ hot PR and Communications leads delivered to their inbox - full time, part time and projects. Roles are inclusive of PR, Comms, Social media, content and more, across all industries. Facebook page ishttps://www.facebook.com/RemotePRJobs/ This is not a top - consider it a resource. If you are a PR professional, it will help you find like-minded people, it will help you identify competitors you don't even know about, it will also help you learn how other companies are managing their Facebook presence.... Read More >

100 Content Marketing Tools for PRs: From Content Marketing Software to Content Curation

2013-01-30 by EPR Staff
Content marketing tree

Smart marketing professionals recognize traditional marketing lost its effectiveness a long time ago. Consumers no longer interact with media and entertainment, in the same way, they used to. Traditional radio broadcasts and cable ads no longer boast the same following they did ten or even five years ago. After bombarding customers with ads on their phones, TVs, billboards, and buses, customers become desensitized, rendering traditional marketing virtually useless. Content marketing revolutionizes advertising by forcing companies to own their content. Companies must create content to engage customers, rather than run traditional ads between feature presentations. Content marketing solves this issue by... Read More >

The Era of Smart Modern Marketing Software Begins

2013-01-18 by EPR Staff
Waking up

While the sales, manufacturing, retail and other sectors have directly benefited from incredible developments in software automation, marketing remains one of the last fields to benefit from intelligent automation.  Modern software accomplishes work tasks faster by combining smaller actions to achieve large objectives.  Intelligent database management improved sales processes across the enterprise, intelligent computers and robots almost completely build cars on their own, and dressing rooms are equipped with TV screens that inform you about the clothes you are trying. All of these productivity improvements were achieved through software programs that automate and combine work tasks to create efficiencies. Marketing can benefit... Read More >

Vocus Virtual Conference Offers Expert Marketing Insights

2012-07-12 by EPR Staff

Vocus has announced its free 2012 Vocus Virtual Conference, a half-day online event featuring speaker presentations. The 4th annual conference will be held July 19, 2012 from 10:00 a.m. to 3:00 p.m. (EST). Attendees will learn practical and timely marketing lessons including mobile marketing, integrated marketing, digital evangelism, branding. Presenters will also discuss the intersection of SEO, content marketing and social media marketing. Industry thought leaders will provide five separate one-hour sessions called five big marketing ideas to win customers. Vocus Virtual Conference presentations include: Digital - The Next Five Years: Tim Reis, Head of Social and Mobile Solutions, Google Marketing in the... Read More >

Webinar: Vocus Reveals How to Deal with Negative Comments

2012-05-15 by EPR Staff

Vocus is partnering with Marcus Sheridan to offer a free webinar this Wednesday, May 16th at 2:00pm ET: “Think Negative! Generate Trust and Sales with Brutally Honest Content.” Sheridan of The Sales Lion blog will consult and advise on handling negative feedback and the impact it has on your Google results. Sheridan suggests that businesses leverage customer search patterns to manage bad reviews and generate sales. Beyond simply searching for the positive attributes of organizations, droves of customers search for content that many businesses like to downplay like pricing, negative comments and general problems. Instead of ignoring these unavoidable issues, Sheridan... Read More >

Vocus Updates News Release Distribution Service PRWeb

2012-05-02 by EPR Staff

Vocus made significant updates to its online news release distribution service, PRWeb, adding 200 new local distribution partners, distribution to the Internet’s top financial websites and new social sharing features. For the update, PRWeb partnered with Hearst Media, which provides 200 local media sites for the PRWeb distribution network, including the San Francisco Chronicle and the Houston Chronicle. PRWeb now offers a financial press release distribution package, ideal for publicly-traded companies wanting to reach investors, analysts and financial journalists. The package offers distribution to the Internet’s leading financial websites including Bloomberg, MarketWatch, WSJ Digital, MSN Money, Yahoo! Finance, Reuters, Morningstar, CNN... Read More >

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