Samsonite, Samsonite Black Label, Samsonite Red and American Tourister brands will be fully represented by one of the world’s most respected and largest public relations firms. Waggener Edstrom, for those unfamiliar, serves big brands in Hong Kong like; 7-Eleven, Maxim’s Group, Skagen Designs, and ZUJI.
The news tells of WE’s expanded team to support consumer brands as well. The addition of expert brand executive Adrian Lau, speaks of a vast expertise at companies from Samsung and P&G, to Furla and even McDonald’s. Interesting and fundamental to WE’s ongoing reputation as a leading social media and digital agency, Lau also boasts of some 180,000 fans social networking platform Weibo, not to mention editorial contributions and etc.
Winnie Lai, vice president of Greater China, Waggener Edstrom, had this to add about the addition of Lau:
“We are truly proud to be working with an international brand like Samsonite. This is an exciting time for the company in Hong Kong, as it gains traction throughout Greater China with the launch of its IPO as well as global ‘Step Out’ campaign. With Adrian Lau at the helm of this account we are excited and are looking forward to telling Samsonite’s unique story as well as partnering closely with them to help achieve its business objectives.”
Waggener Edstrom, O’Dwyer’s third largest PR firm in the US for 2010, represents many of the world’s most recognized brands. With over 800 employees, WE has won just about every award the industry has to offer in its 25 + year existence. Co-founded by Melissa Waggener Zorkin (CEO, pres. & founder), and Pam Edstrom (pres., Microsoft account worldwide & agency founder), WE practices: Analyst Relations, Consumer, Corporate, Healthcare, Public Affairs, Technology and WE Social Innovation, along with its WE Studio D® digital strategies group.