We. Communications (formerly Waggener Edstrom Worldwide) is one of the largest independent global PR agencies, founded 1983 in Portland, Oregon, by Melissa Waggener Zorkin. Pam Edstrom joined 1984. Independent and founder-led for 40+ years. ~1,500 employees in 100+ markets.
The world's largest PR agency has been around for over sixty years, and it continues pushing boundaries of what the PR industry can do.
The U.S. PR industry passed $20 billion in annual revenue this decade. The 2012 forecast was $13.4 billion by 2017 \u2014 cleared and surpassed. Now AI Communications is reshaping where the next $10 billion gets earned.
In an AI-powered world, visibility isn't about ad budget — it's about being discoverable, understandable, and citable by machines. The 7 pillars of AI visibility, the leaders and laggards, and the fix.