Waggener Edstrom Communications News, Info, Gossip and More

Waggener Edstrom Communications

Waggener Edstrom Communications, in September 2015 rebranded to be known as WE, is a multinational firm. Their headquarters are in Seattle, but they have offices all around the world in the Asian Pacific, Europe, the Middle East, Africa, South and Central America, Canada, and the U.S. currently in 16 office worldwide with approximately 700 employees. Some of their largest clients include Microsoft, Bloomberg, All Recipes, Hootesuite, Skype, and Morgan Stanley.

They were founded in 1983 by Melissa Waggener Zorkin and Pam Edstrom in Portland, Oregon, but later moved their headquarters to Seattle. They are probably best known in their long-term association with Microsoft, one of their first clients. Also, Edstrom had been a Microsoft employee prior to starting the firm. WE areas of expertise include public affairs, brand strategy, consumer, social innovation, healthcare, and, of course, technology. The Holmes Reports in 2010 listed WE as the Technology Agency of the Decade.

BitTitan Issues Public Relations RFP


BitTitan, a Seattle, WA-based cloud services enablement and managed services automation leader, has issued an international public relations RFP for a 2017 global product launch.  BitTitan is seeking a public relations agency with a track record of working within the B2B enterprise tech space, with emphasis on cloud and SaaS clients. The agency should be […]

Lower Colorado River Authority Issues PR & Advertising RFP

Why Some Entrepreneurs Couldn’t Wait to Leave School Behind School is not for everyone, and some of the most successful people left school without getting a degree. Some didn’t even make it to upper level-classes. Their ranks include such magnates as Richard Branson, Bill Gates, and Steve Jobs. Others made it through to a bachelor’s degree, but it wasn’t necessarily pretty – Mark Cuban and Chris Burch fall more in that category. Need for More Experiential Learning Many believe that part of the problem is these high achievers are always looking for the application of principles rather than the simple academic understanding of them. Chris Burch paid his way through college with odd jobs before ultimately beginning his own fashion business and selling it less than 15 years later when it was valued at $60 million. Mark Cuban started selling sets of garbage bags when he was just 12 years old to save for a pair of shoes he wanted. He worked his way through his education and later educated himself while working. But though he’s smart and talented, school is a different way of doing things. Of course, Richard Branson’s story is a rare but wonderful journey. Branson left school at the age of 16 with problems from dyslexia making school difficult. It wasn’t that his family didn’t have smart and talented people, his mother was a ballet dancer, his father a barrister, and his grandfather a high court judge in England. But as many with dyslexia have before him, he overcame the problem to create a great future for himself. Branson’s imagination roamed free when the letters and numbers didn’t always make sense. One Area of Specialization Bill Gates and Steve Jobs both left college before graduating and their stories are so iconic they don’t need to be told. They were driven in one direction instead of following the broader requirements of a full education. It isn’t that these guys haven’t shown over the years they could excel at many things, but in their youth they were driven (as was Mark Cuban), to create something the world had not seen before in the computer field. Since their early years, all of these entrepreneurs have shown their diversity and imagination in a variety of pursuits. As they’ve succeeded, they’ve also given much of their substantial fortunes back to organizations doing good works or helping others in their own areas of specialization. School may not have come easy to them, but life didn’t hold back on the opportunities as they fought their way over various hurdles to build their empires. Some kept to certain areas and others, like Chris Burch have invested their time, talent, and resources in a wide array of industries, choosing to invest in people they find compelling rather than a business concept.

The Lower Colorado River Authority (LCRA) has issued an RFP for “advertising campaigns, publications, and media planning and placement for LCRA Parks, a Community Resources department within LCRA.”LCRA provides a multitude of vital services to Texans, including delivering electricity, managing the water supply and environment of the lower Colorado River basin, providing public recreation areas, […]

PR Elite Award Standout Categories

PR News

Another year is winding down and the PR News Agency has dispensed another set of Elite Awards to firms in twenty-nine categories. Every agency and firm nominated for a 2014 Elite Award showed outstanding innovation and client satisfaction and the winner of each category truly had a great year. However, winners in three categories deserve […]

Ogilvy PR Explores Boutique PR Territory

espresso by ogilvy

With its new “Espresso” offering, Ogilvy Public Relations hopes to attract emerging brands and start-up companies to its client roster. If big PR companies are lowering their prices (affordable and flexible cost structure), are boutique agencies threatened?

Weber Shandwick vs. FTI Consulting: Twitter Showdown

Weber Shandwick vs FTI

Whether you noticed or not, FTI Consulting bounced into the top US PR firms contention via O’Dwyer’s list of top agencies for 2013. The space formerly held by either Melissa Waggener Zorkin’s Waggener Edstrom, or APCO Worldwide, is not firmly in the hands of Ed Reilly’s global firm. For today’s matchup of Twitter prowess we pit the almost legendary Weber Shandwick against FTI to see just who has a handle on social media dominance.

Edelman vs. MWW: Twitter Showdown

Richard Edelman vs Michael Kempner

Last weekend we launched a new and fun series of showdowns between the world’s biggest and best PR companies. Starting off with APCO Worldwide losing a close Twitter comparative with Waggener Edstrom, it’s only right and fair we pit powerhouse Edelman against Michael Kempner’s mega influential MWW Group this Sunday.

APCO Worldwide vs. Waggener Edstrom: Twitter Showdown

Margery Kraus versus Melissa Waggener Zorkin

Edelman, APCO Worldwide, Waggener Edstrom, Ruder Finn, W2O Group, Weber Shandwick, Fleishman-Hillard, Burston Marsteller, and MWW, these companies sit at the top of the public relations food chain with some others. But just how competitive are these and others when it comes to their digital footprint? We have discussed this many times, but only now can we present them using visual.ly to enhance the results visually.

Waggener Edstrom Worldwide Asia Moves

waggener edstrom logo

Last week Waggener Edstrom Worldwide announced oday announced having expanded their Hong Kong office’s luxury portfolio. The agency reportedly added several major brands as well as a new hire of note, Sunni Hong. On the strength of 46 percent year-on-year growth, Waggener Edstrom Worldwide adds designer Cole Haan, and completes major campaigns for leather goods specialists LANCEL, and the wine brand Pernod Ricard.