BitTitan, a Seattle, WA-based cloud services enablement and managed services automation leader, has issued an international public relations RFP for a 2017 global product launch. BitTitan is seeking a public relations agency with a track record of working within the B2B enterprise tech space, with … [Read more...]
Waggener Edstrom Communications News, Info, Gossip and More
Waggener Edstrom Communications, in September 2015 rebranded to be known as WE, is a multinational firm. Their headquarters are in Seattle, but they have offices all around the world in the Asian Pacific, Europe, the Middle East, Africa, South and Central America, Canada, and the U.S. currently in 16 office worldwide with approximately 700 employees. Some of their largest clients include Microsoft, Bloomberg, All Recipes, Hootesuite, Skype, and Morgan Stanley.
They were founded in 1983 by Melissa Waggener Zorkin and Pam Edstrom in Portland, Oregon, but later moved their headquarters to Seattle. They are probably best known in their long-term association with Microsoft, one of their first clients. Also, Edstrom had been a Microsoft employee prior to starting the firm. WE areas of expertise include public affairs, brand strategy, consumer, social innovation, healthcare, and, of course, technology. The Holmes Reports in 2010 listed WE as the Technology Agency of the Decade.
The Lower Colorado River Authority (LCRA) has issued an RFP for “advertising campaigns, publications, and media planning and placement for LCRA Parks, a Community Resources department within LCRA.”LCRA provides a multitude of vital services to Texans, including delivering electricity, managing the … [Read more...]
PR firms are all over the place, but to get a sneak peak at the 10 largest PR firms and a glimpse of their website traffic, take a look at the list below from PR Week. Edelman. The world’s largest PR agency has been around for over sixty years, and it continues pushing boundaries of what the PR … [Read more...]
Another year is winding down and the PR News Agency has dispensed another set of Elite Awards to firms in twenty-nine categories. Every agency and firm nominated for a 2014 Elite Award showed outstanding innovation and client satisfaction and the winner of each category truly had a great year. … [Read more...]
Waggener Edstrom has been selected as the first ever US agency named AOR for Volvo Cars of North America. According to the news release from the firm, WE is to support Volvo's brand refresh in the US market. Intent on pushing the envelope of vehicle-driver interconnect, Volvo’s long-term goal is … [Read more...]
Ogilvy PR is big. So big, that they have more than 85 offices across six continents. But the company must be hemorrhaging cash if they needed to penetrate a territory that has never been its concern. With its new "Espresso" offering, Ogilvy Public Relations hopes to attract emerging brands … [Read more...]
Whether you noticed or not, FTI Consulting bounced into the top US PR firms contention via O'Dwyer's list of top agencies. The space formerly held by either Melissa Waggener Zorkin's Waggener Edstrom, or APCO Worldwide, is not firmly in the hands of Ed Reilly's global firm. For today's matchup of … [Read more...]
Edelman, APCO Worldwide, Waggener Edstrom, Ruder Finn, W2O Group, Weber Shandwick, Fleishman-Hillard, Burston Marsteller, and MWW PR, these companies sit at the top of the public relations food chain with some others. But just how competitive are these and others when it comes to their digital … [Read more...]
Last week Waggener Edstrom Worldwide announced today announced having expanded their Hong Kong office's luxury portfolio. The agency reportedly added several major brands as well as a new hire of note, Sunni Hong. On the strength of 46 percent year-on-year growth, Waggener Edstrom Worldwide adds … [Read more...]
Companies employed to improve other businesses' visibility and image, public relations firms like APCO Worldwide, Waggener Edstrom, and Edelman may well be the barometer of hope many people are looking for. Marketing budgets have always been tied to corporate profits, PR and marketing firms … [Read more...]