Tag
Waggener Edstrom Worldwide
PR News
Volvo Tags Waggener Edstrom for Connected Cars Moves
Waggener Edstrom has been selected as the first ever US agency named AOR for Volvo Cars of North America. According to the news release from the firm, WE is to support Volvo's brand refresh in the US market.
PR News
Ogilvy PR Explores Boutique PR Territory
With its new "Espresso" offering, Ogilvy Public Relations hopes to attract emerging brands and start-up companies to its client roster. If big PR companies are lowering their prices (affordable and flexible cost structure), are boutique agencies threatened?
Editorial
Weber Shandwick vs. FTI Consulting: Twitter Showdown
Whether you noticed or not, FTI Consulting bounced into the top US PR firms contention via O'Dwyer's list of top agencies for 2013. The space formerly held by either Melissa Waggener Zorkin's Waggener Edstrom, or APCO Worldwide, is not firmly in the hands of Ed Reilly's global firm. For today's matchup of Twitter prowess we pit the almost legendary Weber Shandwick against FTI to see just who has a handle on social media dominance.
PR News
APCO Worldwide vs. Waggener Edstrom: Twitter Showdown
Edelman, APCO Worldwide, Waggener Edstrom, Ruder Finn, W2O Group, Weber Shandwick, Fleishman-Hillard, Burston Marsteller, and MWW, these companies sit at the top of the public relations food chain with some others. But just how competitive are these and others when it comes to their digital footprint? We have discussed this many times, but only now can we present them using visual.ly to enhance the results visually.
PR News
Waggener Edstrom Worldwide Asia Moves
Last week Waggener Edstrom Worldwide announced oday announced having expanded their Hong Kong office's luxury portfolio. The agency reportedly added several major brands as well as a new hire of note, Sunni Hong. On the strength of 46 percent year-on-year growth, Waggener Edstrom Worldwide adds designer Cole Haan, and completes major campaigns for leather goods specialists LANCEL, and the wine brand Pernod Ricard.
PR News
US PR Industry Revenue $13.4 Billion by 2017
2012 promises to be a good year for American PR firms despite failings in the economic forecast. Companies employed to improve other bsinesses' visibility and image, public relations firms like APCO Worldwide, Waggener Edstrom, and Edelman may well be the barometer of hope many people are looking for.