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Waggener Edstrom Worldwide

Ogilvy PR Explores Boutique PR Territory
PR News

Ogilvy PR Explores Boutique PR Territory

With its new "Espresso" offering, Ogilvy Public Relations hopes to attract emerging brands and start-up companies to its client roster. If big PR companies are lowering their prices (affordable and flexible cost structure), are boutique agencies threatened?

EPR Editorial Team ·
APCO Worldwide vs. Waggener Edstrom: Twitter Showdown
PR News

APCO Worldwide vs. Waggener Edstrom: Twitter Showdown

Edelman, APCO Worldwide, Waggener Edstrom, Ruder Finn, W2O Group, Weber Shandwick, Fleishman-Hillard, Burston Marsteller, and MWW, these companies sit at the top of the public relations food chain with some others. But just how competitive are these and others when it comes to their digital footprint? We have discussed this many times, but only now can we present them using visual.ly to enhance the results visually.

EPR Editorial Team ·
Waggener Edstrom Worldwide Asia Moves
PR News

Waggener Edstrom Worldwide Asia Moves

Last week Waggener Edstrom Worldwide announced oday announced having expanded their Hong Kong office's luxury portfolio. The agency reportedly added several major brands as well as a new hire of note, Sunni Hong. On the strength of 46 percent year-on-year growth, Waggener Edstrom Worldwide adds designer Cole Haan, and completes major campaigns for leather goods specialists LANCEL, and the wine brand Pernod Ricard.

EPR Editorial Team ·
US PR Industry Revenue $13.4 Billion by 2017
PR News

US PR Industry Revenue $13.4 Billion by 2017

2012 promises to be a good year for American PR firms despite failings in the economic forecast. Companies employed to improve other bsinesses' visibility and image, public relations firms like APCO Worldwide, Waggener Edstrom, and Edelman may well be the barometer of hope many people are looking for.

EPR Editorial Team ·
PR Moves: Asia Pacific
PR News

PR Moves: Asia Pacific

In agency news, Weber Shandwick has just appointed Barkha Patel-Zinzuwadia Regional Head of Technology and Senior Vice President Asia Pacific. Formerly of Weber Shandwick Singapore, Patel-Zinzuwadia was also General Manager Thailand previously.

EPR Editorial Team ·