Waggener Edstrom Worldwide

BitTitan Issues Public Relations RFP

2017-01-06 by Richard D. Pace
rfp

BitTitan, a Seattle, WA-based cloud services enablement and managed services automation leader, has issued an international public relations RFP for a 2017 global product launch.  BitTitan is seeking a public relations agency with a track record of working within the B2B enterprise tech space, with emphasis on cloud and SaaS clients. The agency should be able to perform all PR activities, including influencer management and localization, in EMEA, APAC, LATAM, China and Japan. The company will work with and under direct supervision of BitTitan’s PR manager. Project Scope of Work: Identifying and maintaining a media database of key regional press... Read More >

Lower Colorado River Authority Issues PR & Advertising RFP

2016-09-13 by Jason Tannahill
Why Some Entrepreneurs Couldn’t Wait to Leave School Behind School is not for everyone, and some of the most successful people left school without getting a degree. Some didn’t even make it to upper level-classes. Their ranks include such magnates as Richard Branson, Bill Gates, and Steve Jobs. Others made it through to a bachelor’s degree, but it wasn’t necessarily pretty – Mark Cuban and Chris Burch fall more in that category. Need for More Experiential Learning Many believe that part of the problem is these high achievers are always looking for the application of principles rather than the simple academic understanding of them. Chris Burch paid his way through college with odd jobs before ultimately beginning his own fashion business and selling it less than 15 years later when it was valued at $60 million. Mark Cuban started selling sets of garbage bags when he was just 12 years old to save for a pair of shoes he wanted. He worked his way through his education and later educated himself while working. But though he’s smart and talented, school is a different way of doing things. Of course, Richard Branson’s story is a rare but wonderful journey. Branson left school at the age of 16 with problems from dyslexia making school difficult. It wasn’t that his family didn’t have smart and talented people, his mother was a ballet dancer, his father a barrister, and his grandfather a high court judge in England. But as many with dyslexia have before him, he overcame the problem to create a great future for himself. Branson’s imagination roamed free when the letters and numbers didn’t always make sense. One Area of Specialization Bill Gates and Steve Jobs both left college before graduating and their stories are so iconic they don’t need to be told. They were driven in one direction instead of following the broader requirements of a full education. It isn’t that these guys haven’t shown over the years they could excel at many things, but in their youth they were driven (as was Mark Cuban), to create something the world had not seen before in the computer field. Since their early years, all of these entrepreneurs have shown their diversity and imagination in a variety of pursuits. As they’ve succeeded, they’ve also given much of their substantial fortunes back to organizations doing good works or helping others in their own areas of specialization. School may not have come easy to them, but life didn’t hold back on the opportunities as they fought their way over various hurdles to build their empires. Some kept to certain areas and others, like Chris Burch have invested their time, talent, and resources in a wide array of industries, choosing to invest in people they find compelling rather than a business concept.

The Lower Colorado River Authority (LCRA) has issued an RFP for “advertising campaigns, publications, and media planning and placement for LCRA Parks, a Community Resources department within LCRA.”LCRA provides a multitude of vital services to Texans, including delivering electricity, managing the water supply and environment of the lower Colorado River basin, providing public recreation areas, and supporting community development. LCRA is laser-focused on providing its customers with unparalleled customer service as it provides reliable, cost-effective services to people throughout the state. LCRA's Mission is to enhance the quality of life of the Texans through water stewardship, energy and community service.... Read More >

10 Largest PR Firms in the US & Their Website Traffic

2015-11-16 by Jason Tannahill
North America PR Firms

PR firms are all over the place, but to get a sneak peak at the 10 largest PR firms and a glimpse of their website traffic, take a look at the list below from PR Week. Edelman. The world’s largest PR agency has been around for over sixty years, and it continues pushing boundaries of what the PR industry can do. Edelman’s website traffic ranks 25,731 in the United States, and 61,360 globally. 38% of website visitors come from the U.S., 12.4% from the United Kingdom, 9.6% from India, 6.1% from Nigeria, and 3.1% from Singapore. Waggener Edstrom Communications. WE... Read More >

PR Elite Award Standout Categories

2014-10-17 by Richard D. Pace
PR News

Another year is winding down and the PR News Agency has dispensed another set of Elite Awards to firms in twenty-nine categories. Every agency and firm nominated for a 2014 Elite Award showed outstanding innovation and client satisfaction and the winner of each category truly had a great year. However, winners in three categories deserve special mention for their hard work and fresh approach to PR. In the category of Marketing to Women, the clear winner was 5W Public Relations. 5W took on client Rowenda Beauty, who was making a push finto the North American market. 5W developed a unique... Read More >

Volvo Tags Waggener Edstrom for Connected Cars Moves

2014-01-20 by Almaz
Waggener Edstrom

Waggener Edstrom has been selected as the first ever US agency named AOR for Volvo Cars of North America. According to the news release from the firm, WE is to support Volvo's brand refresh in the US market. Intent on pushing the envelope of vehicle-driver interconnect, Volvo’s long-term goal is to intertwine cloud services for a new age of technology driven automobiles. Dean Shaw, vice president of Corporate Communications for Volvo Cars, offered this via WE's press: “We’re extremely happy to have Waggener Edstrom on board as our partner for this critical and exciting time in Volvo’s history. Their level of... Read More >

Ogilvy PR Explores Boutique PR Territory

2013-08-20 by Archie Obrien
espresso by ogilvy

Ogilvy PR is big. So big, that they have more than 85 offices across six continents. But the company must be hemorrhaging cash if they needed to penetrate a territory that has never been its concern. With its new "Espresso" offering, Ogilvy Public Relations hopes to attract emerging brands and start-up companies to its client roster. The offering proposes a "modular approach" and "flexible cost structure" - things that boutique PR companies usually count on to attract customers, and to compete with the big dogs. "Espresso" is not innovation, although the terms of the official press release introduce the service... Read More >

Weber Shandwick vs. FTI Consulting: Twitter Showdown

2013-03-17 by Richard D. Pace
Weber Shandwick vs FTI

Whether you noticed or not, FTI Consulting bounced into the top US PR firms contention via O'Dwyer's list of top agencies. The space formerly held by either Melissa Waggener Zorkin's Waggener Edstrom, or APCO Worldwide, is not firmly in the hands of Ed Reilly's global firm. For today's matchup of Twitter prowess we pit the almost legendary Weber Shandwick against FTI to see just who has a handle on social media dominance. I'll give you a hint on this one. The puny, skinny contender with 415 followers is going bite canvass early in the first round. Even though FTI has snatched... Read More >

APCO Worldwide vs. Waggener Edstrom: Twitter Showdown

2013-02-17 by Richard D. Pace
Margery Kraus versus Melissa Waggener Zorkin

Edelman, APCO Worldwide, Waggener Edstrom, Ruder Finn, W2O Group, Weber Shandwick, Fleishman-Hillard, Burston Marsteller, and MWW PR, these companies sit at the top of the public relations food chain with some others. But just how competitive are these and others when it comes to their digital footprint? We have discussed this many times, but only now can we present them using visual.ly to enhance the results visually. Here are our first two super powers in the real of PR, in all their Tweeted glory. For a brief evaluation, please scroll to the bottom. -- Apco Worldwide Versus Waggener Edstrom on Twitter... Read More >

Waggener Edstrom Worldwide Asia Moves

2012-09-01 by Aaron Sarno
waggener edstrom logo

Last week Waggener Edstrom Worldwide announced today announced having expanded their Hong Kong office's luxury portfolio. The agency reportedly added several major brands as well as a new hire of note, Sunni Hong. On the strength of 46 percent year-on-year growth, Waggener Edstrom Worldwide adds designer Cole Haan, and completes major campaigns for leather goods specialists LANCEL, and the wine brand Pernod Ricard. As part of the news from WE New York's Cole Haan appointed the firm to handle their communication efforts in Hong Kong. Connie Chan, Senior Marketing Manager of Cole Haan, offered this about her company's decision: “Standing out in the luxury business is not an... Read More >

US PR Industry Revenue $13.4 Billion by 2017

2012-08-13 by Aaron Sarno
Edward Bernays

[caption id="attachment_37335" align="alignleft" width="251"] Edward Bernays[/caption] Companies employed to improve other businesses' visibility and image, public relations firms like APCO Worldwide, Waggener Edstrom, and Edelman may well be the barometer of hope many people are looking for. Marketing budgets have always been tied to corporate profits, PR and marketing firms getting their fair share only when the need or feasibility is justified. At least this is the case for a great many firms, but where effort to increase business goes PR is often used to leverage recovery too. A report from Companies and Markets dot com tells this and other... Read More >

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