Editorial Team

Motorola Invests in Scanbuy, Joining Microsoft and Google in the Barcode Race

Buddy Holly Remembered on the Day the Music Died

Critical Mass to Serve as Agency of Record for Nutella

Critical Mass has been hired to serve as the digital media agency of record for Nutella Canada, under Ferrero. The digital firm will be handling online communications adn promotion.

How Kelly Cutrone's Reality TV Show Can Change Public Relations

Super Bowl Ads Sell Out, at What Cost?

Larry's Beans Hires PRStreet

Larry's Beans has hired PRStreet to handle their public relations and media communications for them. The coffee bean company is looking forward to gaining the expertise of the PR giant.

Yidio and TV, Proving the Power of Social Media Users

Yidio may not be TV but compared to YouTube and Hulu it does offer a unique experience and potential. Dubbed a "Social Entertainment Netork" by its developers, Yidio just might be video's best disruptive growth example.

iPad's Carefully Crafted PR in Media Frenzy

Apple's iPad is caught in a media frenzy that will end up in building a strong brand, selling the product and surpassing all expectations.

Arianna Huffington's Middle Ground: Print Media's Utopia

Arianna Huffington may be the catalyst by which old and new media reconcile. The Huffington Post's matron adds an intillectual, as well as down to Earth template for what may become news distribution in the 21st Century. Some öld media types have thumbed their noses at social media, while new age bloggers have to an extent ignored convention too much.

Sagefrog Hired by Penn Pharma

Sagefrog has been hired to run marketing campaigns and deal with public relations for Penn Pharma. The pharmaceutical company is looking to establish a presence within North America.