- Identifying and maintaining a media database of key regional press influencers (print, online, and broadcast) in the space (20%)
- Advising on overall communications and localized media strategies (10%)
- Fulfilling any necessary translation and localization activities (press release translation, pitch writing localization, etc.) for product launch (20%)
- Conducting outreach and securing press engagements, including hosting phone briefings in respective language and in-person meetings (as appropriate), with the ultimate goal to secure earned media coverage for launch (50%)
- Recommended timelines for development of key messages, primary program elements and evaluation criteria.
- Estimated time and cost to develop a public relations plan.
- List of proposed global team members, including biographies, billing rates and level of participation in the account.
- Brief case histories that illustrate ability and experience with cloud and/or SaaS clients.
- List of current and former clients in B2B enterprise tech or related fields for whom you have worked in a similar vein, including independent contractors.
- Explanation of PR firm's billing procedures including rates, mark-ups, etc.
- A minimum of three references.
