
What Does a Public Relations Specialist Do?
A public relations specialist manages an organization's communication with the public and the media. Duties, skills, education, pay and outlook, with BLS and O*NET data.

A public relations specialist manages an organization's communication with the public and the media. Duties, skills, education, pay and outlook, with BLS and O*NET data.

PR internships pay an average $23.35 an hour at the bachelor's level, NACE reports. See where to apply, when programs open and what to expect before you send.

Working in PR means writing, pitching and briefing executives. See the weekly duties, hours, who hires specialists and managers, pay by industry, and the skills BLS lists.

A master's in public relations pays off for career changers and manager-track specialists. Compare seven U.S. programs by credits, format and tuition, with BLS pay data and the math.

BLS data on PR specialist pay by state, metro area and industry: DC leads at $102,740, government pays $81,350, and New York pays 13% above the US median.

A map of every EPR guide on PR careers: the six-rung ladder, BLS pay, degrees, internships, resumes and the job market, organized by career stage.

The agency vs. in-house choice is the most common career decision in communications and the most consistently answered with the wrong framework. The right framework — by career stage, compensation reality, and skill development calculus.

Tourism boards run the largest PR engagements in consumer marketing. Four buyer types. 6–12 month RFP cycle. AI visibility methodology now in procurement.

PR resumes used to list press hits and impression counts. The 2026 resume — for both PR roles and adjacent analyst positions at ISG, Forrester, and Gartner — runs on a different vocabulary. Citation Share, GEO experience, analyst relations, AI Communications. What to put on the page and what to take off.

The PR career ladder has six rungs, from Account Coordinator to Chief Communications Officer. The work at each level, what BLS reports for specialist and manager pay, the gates between rungs, and how agency and in-house paths differ.