Scope: The selected firm will be lead a comprehensive branding effort, website redesign, andmarketing campaign in collaboration with the Mobile Airport Authority and its regional partners. The scope of work includes the following three core components:
3.1 Brand Development
Develop a new brand identity that reflects MAA’s mission and direction. Deliverables:
- Stakeholder input and research
- Logo, color palette, typography, brand guidelines
- Messaging framework and voice
- Brand toolkit for internal and external use
3.2 Website Redesign
Redesign mobileairportauthority.com into a modern, intuitive, mobile-first platform.
Key Tasks:
- UX Design: Mobile-first, accessible, and compatible across PC and Mac
- Site Structure: The current website (mobileairportauthority.com) branches into four separate sections, Mobile Regional Airport, Mobile International Airport, Mobile Aeroplex at Brookley, and St. Elmo Airport, accessible through a single landing page. This fragmented structure has caused user confusion andweakened overall brand identity. Proposals should offer recommendations to streamline navigation, enhance content organization, and unify the brandexperience across all entities.
- CMS: Built on a secure, non-proprietary content management system that allows MAA staff to easily update and manage content.
- Core Features: Terminal and route maps, tenant portals, media room, emergency alerts, job portal, Flight Information Display System (FIDS), Contact forms.
- Customer Experience Platform Integration: Proposals should include integration of a user-friendly flight search experience that defaults to MobileInternational Airport for all queries. This feature should simplify flight discovery for travelers while supporting MAA marketing, air service development, and data tracking efforts.
- SEO and Accessibility: ADA-compliant and optimized for search
- Analytics: Integrated tools for tracking and performance reporting
- Third-Party Integration: TSA wait times, flight tracking, newsletter sign-up, andother suggested features
- Ownership: All content, source code, designs, media, databases, andfunctionality will remain the sole property of MAA
3.3 Marketing Campaign
Design and execute a data-driven campaign to build awareness, drive community buy- in, andcelebrate the opening of the new BFM terminal.
- Strategy: Campaign runs from 6 months pre-opening through 6 months post- opening
- Channels: Paid, earned, and owned media
- Content Development: Videos, social graphics, press kits, and storytelling assets
- Collaboration: Work closely with MAA staff, community partners, influencers, and media
- Performance Tracking: provide monthly performance dashboards with actionable insights, plus a wrap-up report at the end of the campaign.
- Campaign Management: Monitor timelines, media spend, and deliverables. Provide regular written updates and insights
Due Date: Friday, October 10, 2025
Contact: Devon Calametti [email protected]
