HIV/AIDS Alliance for Region Two, Inc. (HAART) has evolved from a task force formed in 1989 into a 501 (c) (3) organization that provides a broad array of services to individuals affected by HIV ranging from housing, primary care, medications, case management, and an array of supportive services. The organization serves people living in the greater Baton Rouge, Louisiana area.
HAART seeks a branding agency and PR Agency to help with a new corporate identity, an expanded vision and mission, new collateral materials, public awareness and an on-going marketing program in order to facilitate an expansion of the organization from an organization servicing the HIV population to a broad- based provider of quality primary healthcare to the underserved population in Baton Rouge. The selected agency will create, develop and implement a multi-faceted marketing, brand/identity and communication strategy.
HAART’s VISION STATEMENT is “HAART envisions a system that will ensure access to and awareness of high quality and culturally competent preventive and primary medical care and support services that respond effectively to the emerging needs of the community while reducing social stigmas.”
The organization projects spending approximately $50,000 for this project. Some of the primary requirements for the selected firm include an agency with experience working with public organizations, non-profits, or organizations that have a foundation or fundraising entity as a part of their brand family.
Proposals are due by September 24, and the full RFP may be viewed here.