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Caroline Nolan, Pinterest‘s new VP and global head of communications, is restructuring the department. Reporting to Andréa Mallard, chief marketing and communications officer, Nolan has appointed Mao-Lin Shen as senior director of comms and Caite...
Nike Communications has teamed up with Wheels Up Experience, a private aviation provider, to amplify its brand message and expand its reach among business travelers and affluent consumers. Kristen Lauria, Wheels Up’s Chief Marketing Officer,...
360PR+ has relocated its New York office to 60 Charlton Street, a LEED Gold certified building in the bustling Hudson Square district. Founder and CEO Laura Tomasetti emphasizes the office’s design, aimed at inspiring and...
The HOW Agency, the wholly owned digital agency of 5WPR, has recently acquired the cookware brand OrGreenic. Utilizing its in-house creative studio and a vast network of content creators, HOW Agency aims to offer...
5WPR recently launched its 2024 Consumer Culture Report highlighting the growing consumer inclination to splurge, and emphasizing the importance of personalized connections for brands. Word of mouth proves pivotal, with 46% citing it as the primary...
The Importance of Financial PR Firms With the growing popularity of digital banking, finances are becoming more difficult for the general public to manage. Financial PR firms play a critical role in guiding this...
5WPR has been named agency of record for Pawlicy Advisor, leading independent pet insurance marketplace. The agency, which has deep experience in the pet space as well as with financial services marketplaces, will be responsible...
5WPR, alongside its digital agency HOW, has added two marquee brands to its travel portfolio. The PR firm, with digital firm HOW, has been selected as the US PR and digital AOR for Royal Air Maroc,...
Stretch PR is working with EWP Architects to raise its profile in the Nashville market as well as on a social media management program to help EWP to reach potential clients and prospective employees....
In the advertising and marketing industries, the term Agency of Record usually means a single agency that was in charge of all the promotional services that a company might need. Traditionally, those promotional services...
