Toys, Kids and Family
Hot for the holidays: Which toys are riding a wave this year
Thirty years ago, it was Teddy Ruxpin and Cabbage Patch that were the most sought-after Christmas gifts.
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Toys, Kids and Family
Toys, Kids and Family
Sesame Street: The Partnership Playbook (HBO, Apple TV+, LeapFrog, and the Brand That Won't Die)
56 years old. Survived the collapse of public broadcasting, the streaming wars, and the AI content explosion. The reason is partnerships — and the discipline behind them.
Toys, Kids and Family
Mattel Public Relations: CPG's AI Communications Blueprint
Mattel's OpenAI partnership, Barbie flywheel, and 2026 IP-platform pivot make it CPG's defining case study for public relations in the AI era.
Toys, Kids and Family
VTech & The Toys Brand Communications Playbook 2026
VTech, LEGO, Mattel, Hasbro, Spin Master, MGA. How toys brands build communications operations across retail, parent influencers, and AI engines in 2026.