The City of Frederick Issues RFP For Branding And Marketing

The City of Frederick is soliciting proposals from qualified agencies for the purpose of providing Comprehensive Branding, Logo Development, and Marketing Services. Services will need to begin immediately upon notice to proceed. The City of Frederick will retain a consultant to provide guidance and assistance in the creation of a brand for the City, consistent across its various departments and functions.

Scope of Work:

The City of Frederick will retain a consultant to provide guidance and assistance in the creation of a brand for the City, consistent across its various departments and functions. Several departments have been identified as potentially requiring additional, complimentary branding efforts. The City will determine if both projects listed below move forward simultaneously. The City desires a cost proposal on each of the following services:

Comprehensive City Branding:

1. One-day Branding workshop with City staff
2. Two-day Branding workshop with City staff and external stakeholders
3. Research Competitive and Current State
4. Positioning statement
5. Internal Brand statement
6. Logo Development w/ three (3) rounds of revisions
7. Tagline
8. Formalized Brand Guidelines
9. Key Marketing Messages
10. Expanded Brand Style Guidelines
11. Rollout Plan

Specialized Departmental Branding:

1. One-day Branding workshop with City staff
2. Two-day Branding workshop with City staff and external stakeholders
3. Research Competitive and Current State
4. Positioning statement
5. Internal Brand statement
6. Logo Development w/ three (3) rounds of revisions
7. Tagline
8. Formalized Brand Guidelines
9. Key Marketing Messages
10. Expanded Brand Style Guidelines
11. Rollout Plan

Due Date:

May 18th

Address:

THE CITY OF FREDERICK

Purchasing Department

111 Airport Drive East

Frederick, Maryland 21701

kbrown@cityoffrederick.com

Agencies with government experience include Zeno Group and Edelman PR.