Background:
HC is the federal department responsible for helping Canadians maintain and improve their health while respecting individual circumstances. In order for Canadians to make individual choices related to their health, they need to be provided with credible and balanced information that is targeted to their needs and responsive to shift to their changing behaviors in how and where they consume health information, easily accessible and reflective of their knowledge and circumstances. HC is committed to improving the lives of Canadians and to making Canada’s population among the healthiest in the world. From year to year, HC manages a number of small to large-scale campaigns on various topics and reaches out to diverse target audiences that make up the Canadian public (segmented in a variety of manners), healthcare professionals and various stakeholders.Scope of Work:
- Provide overall strategic campaign direction
- Develop creative strategy and manage production (including trafficking of files to media)
- Ensure creative and media strategy alignment and integration
- Provide strategic oversight and advice
