Title: Marketing Support
Scope: Marketing. Assist subrecipients with the following items: logo design, marketing campaigns, developing a marketing strategy, developing and buying advertising (print, radio, and social media), creating promotional and educational videos, hosting marketing events to launch new services or rebrand existing services. This work will include meetings with agencies (virtually), site visits to assist with events, graphic design, brand strategy, and buying advertisement. End products from this task will include new marketing strategies, new brochures, new fliers, new logos, advertisements, events, or promotional materials/giveaways to assist with marketing campaigns. Assist ODOT Office of Transit with developing polished handouts to tell our story and communicate our successes with external partners. Also assist with materials for ODOT- sponsored conferences and events.
Stakeholder Engagement. Assist subrecipients with conflict resolution, consensus building, and stakeholder engagement. Assistance could be done electronically or in-person. Work for these tasks will include meetings with ODOT, developing talking points and presentations, meeting with transit agencies, and conducting workshops on topics ranging from marketing, communication, service structure, desired outcomes, community input, and strategies to improve transit services.
Website Development. Assist subrecipients with developing new websites or redesigning their existing websites. This work will most likely occur as a part of a larger rebranding effort.
Specifications of Deliverables - There will be multiple deliverables. ODOT will do two separate calls for projects with subrecipients. Each call for projects will coincide with a State Fiscal Year. As a result, there will be two rounds of projects. The first round will begin in September 2025 and end in June 2026. The second round will begin in July 2026 and end in June 2027.
Due Date: S9/25/24 1pm
Contact: 614-466-3778
