MARKETING SERVICES FOR THE TEAMPHARR.NET PROJECT REQUIREMENTS PROJECT NO. 2122-01-510-
PROPOSAL OPENING/DEADLINE: OCTOBER 18, 2022 AT 3:30 P.M.
GENERAL BACKGROUND AND MARKETING OBJECTIVE
The City of Pharr is soliciting firms through this Request for Proposals to conduct Marketing Services for the TEAMPHARR.NET Project. Working under the direction of the City of Pharr, the marketing consultant will work towards and measure efforts against the following goal build brand awareness and promote the TEAMPHARR.NET
Project. II. SCOPE OF SERVICES
With this Request for Proposals, the City of Pharr seeks to acquire the services of a qualified marketing firm to support marketing initiatives for the TEAMPHARR.NET Project. The City invites proposals from interested marketing agencies with experience in brand development and management; marketing; market research; social media strategy, implementation, and management; email marketing; miscellaneous print marketing; and website design and development. It is the respondent’s responsibility to provide all specified materials in the required form and format. Responses that are not in the required form and format will not be considered.
III. Marketing Service Strategy
• Serve as the City’s expert advisor for the development and implementation of marketing strategies for the TEAMPHARR.NET Project
• Develop a marketing plan focused on achieving the TEAMPHARR.NET Project objective
• Create quarterly planning objectives and reporting for ensuring tactics are managed on brand and on budget
• Work with the City, external consultants, developers, and businesses to develop branding, marketing, and public relations strategies for the TEAMPHARR.NET Project within the community and beyond SCOPE OF SERVICES CONTINUED: Marketing and Public Relations
• Provide graphic design and content development for digital, print, and collateral material, as requested
• Manage public relations resources to accomplish the objective as described in the marketing plan • Plan and coordinate media events as needed
• Develop and distribute news releases as needed
• Provide strategic campaign support, including planning, development, and execution; multi-channel outreach; and branded material development Social Media Management
• Provide social media strategy development, content, execution, and measurement for the social media accounts for the TEAMPHARR.NET Project
• Includes daily Facebook posts and Instagram updates Email Marketing
• Design and develop monthly email newsletters and special event promotions for the TEAMPHARR.NET Project
• Manage and maintain distribution list Market Research
• Conduct market research to identify target segments with the highest revenue generating probability, as needed
• Conduct customer surveys, as needed Branding
• Advise the City Management regarding maintaining brand consistency
• Make recommendations on brand advancement IV. Fee Schedule A) The Marketing Firm will provide a schedule of fees for all relevant services describe in the scope of work and any additional service.
