LoJack Corporation (NASDAQ: LOJN) , a well-known provider of tracking and recovery systems for automobiles and large vehicles, retained Matter Communications as its public relations Agency of Record. Jeremy Warnick, LoJack’s Corporate Communications Manager, said that the selection was based on Matter’s combination of experience and expertise, which has been proven to drive business results.
In its role as LoJack’s AOR, Matter will offer a full range of services, including public relations and social media programs, as well as creative narrative and visual storytelling. LoJack already enjoys excellent brand awareness, both nationally and internationally, bringing an added boost of credibility to Matter’s stellar client roster. As Warnick explained, Matter Communications will built upon LoJack’s brand, as the company plans to expand its focus:
“It’s an exciting time in our company’s history,” he said. “As we expand our focus into providing more safety, security and protection products for the connected car, we need an agency that shares our passion for our dealers and customers, and understands how to engage with, and convert, an even larger audience.”
Scott Signore, Matter Founder and CEO, said in an official announcement that his company will tailor for the client a three-tiered PR program aimed at communicating LoJack’s value to auto dealers, consumers and law enforcement