The North Dakota Game and Fish Department (Department) has a legislatively mandated program and a Governor approved management plan to address aquatic nuisance species (ANS). These harmful plants and animals pose a serious threat to the ecosystem and the economy. Currently the best strategy is to prevent their introduction, with a heavy emphasis on educational efforts. Although the Department provides information periodically, additional staff time and perspectives are needed to implement an effective and comprehensive outreach campaign. An outside contractor is sought to assist in developing and implementing an ANS outreach campaign, including developing materials, placing advertisements, and presenting ideas on to expand efforts in an efficient manner.
Scope of Work:
The first phase will include the development of a comprehensive communications strategy in cooperation with the Department as well as any needed creative design. All artwork, advertisements, and media buys will require Department pre-approval during this phase. Any artwork developed under this contract will become property of the Department. The Department shall be furnished with any and all digital files upon request. The communications strategy should be finalized by March 30, 2018 and will guide activities throughout the contract year. Advertising should begin by May 19, 2018 to capture boating and angling target audiences. Example activities included in the communications strategy may include:- Radio programming and advertisements.
- Magazine print ads and website online advertising.
- Television programming and/or advertisements to include a regional market.
- Daily and/or weekly newspaper advertisements or paid press releases.
- Outdoor and site specific advertising to include bait and tackle shops, gas stations and roadside billboards.
- Contracting with well-known North Dakota outdoor personality as an ANS spokesperson.
- Other forms of advertising and publicity as agreed to by the Department.
- Coordinate and include other organizations including North Dakota Sportfishing Congress, Friends of Lake Sakakawea, Voices of Oahe and the Devils Lake Chamber of Commerce.
