Orange Country Transportation Authority Wants Better Social Media

The Orange County Transportation Authority (OCTA) is seeking a web-based social media management services to help achieve transportation communications goals via OCTA social media channels, including:

• Facebook
• Twitter
• Instagram
• YouTube
• LinkedIn
• Flickr
• Yelp

OCTA works with federal, state, regional, and local officials, community groups, businesses, and other transportation agencies to provide the public with transportation solutions. As the county transportation agency responsible for planning, funding, and delivering transportation improvements, OCTA focuses on providing solutions that enhance mobility and improve the quality of life for the residents of Orange County.

OCTA creates and implements innovative marketing and communications programs that help educate the public on transportation issues that affects their lives. One of the key activities for the OCTA Marketing Department is creating and publishing transportation information through various social media channels.

Services and Programs for Social Media Marketing

OCTA’s social media channels provide the residents of Orange County with information, promotions, surveys, and customer relations opportunities related to:

• OCTA news
• Bus operations
• Metrolink trains
• Measure M
• Improvements on freeways, streets and roads, and transit
• Environmental programs
• 91 Express Lanes
• Rideshare programs, such as vanpool and carpool
• Financial information
• Corporate and Board of Directors communications
• Collaborative support of other regional transit agencies, such as the Los Angeles – San Diego – San Luis Obispo Rail Corridor Agency (LOSSAN)

Audience

• General public
• Customers and prospective customers
• County and city officials
• Local businesses
• OCTA employees
• OCTA Board of Directors

Proposal due by June 2, 2016 to ideneau@octa.net.

Major California PR agencies include Edelman PR, DKC PR and more.