Purpose:
The purpose of this Request for Proposal (RFP) is to solicit proposals from qualified companies interested in providing various Marketing, Advertising, Communications and/or Public Relations Professional Services on an as-needed basis for OUC. Proposals are being solicited to implement multi-media, public outreach and educational campaigns for a variety of programs and messages primarily in English and Spanish within all media markets of OUC.]Background:
The Orlando Utilities Commission (OUC) is an electric and water municipal utility serving Orlando, Florida and portions of surrounding Orange County. OUC also has an Inter-local agreement with the City of St. Cloud, Florida for the management of its electric utility. Currently, OUC serves more than 313,000 customers. To obtain general information about OUC, access www.ouc.com.Scope of Work:
1) Marketing and Advertising Services:
- Brand and Product Strategy
- Account Planning and Campaign Strategy
- Media Planning and Buying
- Experiential Marketing and Design
- Graphic Design / Illustration
2) Communications and Public Relations Services:
- Internal and External Communication Campaigns
- Content Strategy & Planning
- Social Media Strategy and Support
- Copywriting/Proofreading/Copy Editing
- Graphic Design / Illustration
- Media & Public Relations and Crisis Communications
- Scriptwriting for various outlets
- Development of large, complex documents including annual reports
