Primary target audiences include:
- Traditional high school students
- Non-traditional students (those starting or returning to school later in life or not working toward a degree)
- Transfer students (those who plan to transfer to a four-year college or university)
- Military students (active duty, veterans or their dependents) who may be returning to college or enrolling for the first time to strengthen their employ-ability.
Background:
The PPCC Marketing and Communication Department creates and works from a Strategic Marketing Plan to oversee and advise the college on collateral creation, advertising, direct marketing, recruiting, sales 9 promotions, digital media, public relations and internal communications across traditional and digital channels. We currently contract Blakely & Company as a result of RFP 1347. They provide various marketing functions for the college such as: media buying brokerage services, graphic design, creative input, production of various collateral pieces, media placement, messaging development, and video production that complies with the PPCC brand guidelines.Scope of Work:
To assist with PPCC’s overall marketing and advertising strategies across traditional and digital channels for:- Data-driven advisement on how to achieve greatest return on marketing investment
- Creative input into marketing plan and collateral creation
- Media purchase placement and audit
- Results analysis
