Everything PR News
PR News

Porter Novelli to Represent Aston Martin in China

EPR Editorial TeamBy EPR Editorial Team1 min read
Porter Novelli to Represent Aston Martin in China
Share
Porter Novelli is the new agency of record for Aston Martin in China. The PR agency won a competitive pitch by Aston Martin to select a PR agency partner to build brand engagement with Aston Martin's target audience of ultra high net worth individuals in China. In its role, Porter Novelli is in charge of building social media, lifestyle and auto media and influencer relationships. Porter Novelli is on a role this month. The company recently announced increasing its client roster with two other power brands, including Room Key and Glenfiddich. Porter Novelli has built a worldwide working with power brands, and building power brands - Aston Martin couldn't be in better hands.
"We have been looking for a PR partner who can really help us connect with our target audiences, building effective relationships between our brand, our dealers and our current and potential consumers. Porter Novelli ticked all the boxes, combining pragmatic strategy, market insights, traditional and social media savvy and on-the-ground resources," - said Marcel Fabris, Aston Martin's Asia Pacific marketing and communications manager.
The first step for Porter Novelli is the launch of Aston Martin's Weibo (Chinese Twitter) brand account, then supporting the brand at the Beijing Auto Show in April, according to a press release announcing the partnership.
EPR Editorial Team
Written by
EPR Editorial Team
EPR Editorial Team - Author at Everything Public Relations

Other news

See all
ClickMind: The Swiss Platform Letting Brands Own Their Customer Data — In 24 Hours
EPR Editorial Team · 05/13/2026

ClickMind: The Swiss Platform Letting Brands Own Their Customer Data — In 24 Hours

ClickMind is a Swiss software company helping brands own their customer data. They offer white-label web and mobile platforms with 100% data sovereignty, deployable in 24 hours. The platform features CRM, direct messaging, document exchange, scheduling, and AI-powered chatbots.

ClickMind's AI Investor Relations Platform Is Replacing the PDF-and-Email Capital Raise
EPR Editorial Team · 05/13/2026

ClickMind's AI Investor Relations Platform Is Replacing the PDF-and-Email Capital Raise

Capital is moving on-app. The era of investor decks pushed via Dropbox, quarterly updates emailed as PDFs, and LP questions answered three days late by an associate is ending. Issuers are rebuilding investor relations the way DTC brands rebuilt retail — as a branded, mobile-first experience with an AI layer in the middle.

GrowMotion AG: Inside Europe's Swissmedic-Licensed Medical Cannabis Operator Going "Seed-to-Sell"
EPR Editorial Team · 05/13/2026

GrowMotion AG: Inside Europe's Swissmedic-Licensed Medical Cannabis Operator Going "Seed-to-Sell"

European medical cannabis is being built like pharma — not like dispensary retail. And Switzerland is the production hub. The cleanest case study is GrowMotion AG, a Zuchwil-based manufacturer that has spent five years engineering one of the most technologically advanced medical cannabis facilities on the continent.

Never Miss a Headline

Daily PR headlines, weekly long-form analysis, and our proprietary research drops — straight to your inbox.