Feintuch Communications Becomes PR Rep for The Center for Emotional Marketing
The Center for Emotional Marketing, Inc. (CEM) just brought on Feintuch Communications to do their PR work. CEM has pioneered and innovated brand strategy for such notable clients as Avon, Revlon, Proctor & Gamble, and Johnson & Johnson by linking them in the consumers’ subconscious with positive messages. CEM was founded in 1995 by Leslie Zane. Their propriety process, Brand Triggers, helps companies build networks of positive associations in the minds of consumers.
Leslie Zane, President, recently said: “Given the insights gleaned from our work in understanding how consumers make decisions, we decided it was time to share our learning more broadly. We looked at several firms but were impressed with the Feintuch team’s hands-on approach, commitment, and interest in understanding the nuances of our brand-building framework.” Feintuch is based in New York and is a founding partner of PR World Alliance. They specialize in media, financial services, PR, advertising, and technology – especially clean and bio tech.
Ogilvy PR joins CFA Institute as Their PR Agency
CFA Institute, a nonprofit professional investors’ association let FleishmanHillard go as their representative and hired Ogilvy PR. Ogilvy will help the CFA get a worldwide integrated communications campaign going with greater purpose and bolder messaging to add strength to their efforts. The CFA awards certifications to professionals who pass their testing process, but they also foster investment management and promote ethical behavior among investment pros.
The new campaign is expected to hit 12 target markets in regions including the U.S. Brazil, EMEA, the U.K., Europe, China, and India among others – starting the first quarter of 2017.
The CFA’s increased goals were one reason Ogilvy willingly fought against many other firms to become their AOR according to Ogilvy PR’s global CEO, Stuart Smith. He also said: “Trust is in short supply in this world today, and CFA supplies [that], which is important in a sector where trust is not particularly at its height.”
Dina White Hired as VP of Media Relations at Krupp Kommunications
Krupp Kommunications, affectionately known as K2, was founded by former television producer Heidi Krupp, also the CEO, in 1996. Since then, they have represented clients such as CVS Pharmacy, Levi’s, Mike Tyson, Boyz II Men, and American Express. Dina White joins the publishing, lifestyle, and entertainment PR firm based in New York City to be in charge of their new television division as well as watching over their many corporate and entertainment clients.
White worked for 16 years at AMC Network where she served in her last post there as PR director. After AMC, she’s worked with a variety of networks such as NBC Universal, the Hallmark Channel, PBS, and the Game Show Network. In 2008 she formed Dina White PR, She began her communications career in 1991 at Bravo and AMC.
A New Agency Is Formed with the Merger of Freeman PR and Southard Communications
A new PR agency, Southard / Freeman Communications, Inc. is currently in the process of merging with plans to be fully operational as such with the beginning of 2017. Southard’s offices are in New York, and Freeman PR is in Fairfield, New Jersey. All 25-30 employees of both firms will continue with the new entity, and the New Jersey office will be added to Southard’s current Los Angeles, Chicago, and New York locations. Bill Southard will be the CEO and Bruce Maguire, currently Freeman’s CEO, will become President of S/F.
Southard was founded in 1994 and has represented clients such as Green Toys, 888/All American Poker Network, and Thames & Kosmos. Freeman (originally known as Gerald Freeman Inc.) was founded in 1995, and some of their clients include Entenmann’s Donuts/Little Bites snacks, PLAYMOBIL, Jeep, and were behind the 1996 launch of Tickle Me Elmo.