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EDITOR’S PICKThis Month’s Featured Blog:
5W Public Relations
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Ogilvy Public Relations is a multinational firm, owned by WPP Group since 1989, one of the largest world conglomerates. Their headquarters are in New York City, but they have nearly 100 locations worldwide. Some of their largest clients include Kentucky Fried Chicken, Dupont, Goodyear, World Wildlife Federation, Google+ and Google Hangout.
They were founded in 1948 by David Ogilvy, a British citizen. Ogilvy Public Relations Worldwide specializes in healthcare, public affairs, corporate, consumer marketing, technology, social marketing, and 360-degree digital influence. In 2013, OPR created a Google advertisement titled Reunion that is focused on bringing India and Pakistan back to some common ground. The campaign has created hope in the two countries for the easing of travel restrictions. The campaign went viral and received more than 1.6 million views before even officially being released on television. David Ogilvy is often considered to be the father of modern advertising.
Finn Partners Expands International Efforts With ABI Marketing Acquisition With offices in New York, London, Frankfurt, Shanghai, and Singapore, ABI Marketing Public Relations will add an international flare to Finn Partners, especially in the trade and industrial markets. They work with clients in … [Read more...]
Strategic Governance Advisors to be Launched in 2017 by Sard Verbinnen & Co. An independent Strategic Governance Advisors (SGA) board will be launched by Sard Verbinnen & Co. in January. The group is intended to advise corporate leaders and boards of directors regarding institutional … [Read more...]
Denver Arts & Venues (“A&V”) is seeking a digital agency for branding and graphic design services. … [Read more...]
Colorado State University (CSU) has issued a media planning and buying RFP. The school is now one of the United States’ leading research universities. Located in Fort Collins, Colorado (USA), CSU currently enrolls approximately 22,650 undergraduate students, 4,100 graduate students and 550 … [Read more...]
Feintuch Communications Becomes PR Rep for The Center for Emotional Marketing The Center for Emotional Marketing, Inc. (CEM) just brought on Feintuch Communications to do their PR work. CEM has pioneered and innovated brand strategy for such notable clients as Avon, Revlon, Proctor & … [Read more...]
Sard Verbinnen Negotiating to Sell 40% Ownership Sard Verbinnen & Company, a renowned PR firm founded in 1992 and specializing in mergers, acquisitions, and all things Wall Street is talking with Golden Gate Capital, a San Francisco-based private equity firm, to sell a 40 percent ownership … [Read more...]
Matthew Lehrich returns to White House after stint with Porter Novelli President Obama appointed Matthew Lehrich as the assistant secretary for communications and outreach, the top communications position in the Department of Education. Lehrich returned to fill the post beginning in February. He and … [Read more...]
Kurt Bardella severs ties with Breitbart PR over Trump Recently, Kurt Bardella, President of Endeavor Strategies walked away from representing Breitbart amidst a political storm between reporter, Michelle Fields, and her allegations against Trump campaign manager, Corey Lewandowski for … [Read more...]
DKC brings in new VP of Innovation Mike Moschella is now with DKC PR and will be serving as Vice President of Innovation, where he’ll use his understanding and experience with nonprofits, government, and tech sectors. Moschella’s skills will bring further depth to their talent in digital … [Read more...]
Several changes recently occurred in PR, both onscreen and off. Some public relations firms prepare to celebrate huge gains, and others to amend serious losses. Here’s some of what happened. Jenna Elfman Returns to the Small Screen as a PR Specialist The first major shake-up in PR takes place … [Read more...]