Bayer vs. Johnson & Johnson: A PR Overview
Bayer Healthcare and Johnson & Johnson are two of the world’s leading
02/03/2016
Bayer Healthcare and Johnson & Johnson are two of the world’s leading
WPP Public Relations History WPP is the world’s largest communications services group
Check out the Everything PR News selection of some of the best
Ogilvy Public Relations EAME was just named pan-EMEA Consultancy of the Year 2014 by the Holmes Report. The report called the agency’s performance “remarkable” when compared to past efforts.
With its new “Espresso” offering, Ogilvy Public Relations hopes to attract emerging brands and start-up companies to its client roster. If big PR companies are lowering their prices (affordable and flexible cost structure), are boutique agencies threatened?
Ogilvy launched a campaign that challenges a popular trend among wildlife organizations that put more emphasis in saving cute animals, especially pandas. A cause marketing video for APES emphasises that primates deserve a chance too.
Ogilvy CommonHealth Russia is supposed to complement Ogilvy Group Russia with a specialized communications practice for the pharmaceutical and healthcare market.
BCCs are the true brand journalists, as well as brand advocates. This implies that companies should nurture relationships with such influencers, engaging them proactively, and always responding to their insights
Ogilvy PR appointed Brian Maloney and Margie Fox as managing directors in its US consumer marketing practice, positions they will effectively occupy starting early 2013. Fox was also named US creative director for the consumer practice, while Maloney will be the leader of the New York consumer marketing group.
Renowned public relations agency Ogilvy PR has launched a new and interesting service: Analyst Community Engagement (ACE), powered by a global team based in New York, San Francisco, Chicago, London, Hong Kong, Beijing, Singapore and Sydney. Its purpose is to give technology companies an informed, strategic and measurable approach to industry analyst relations, according to the official announcement.
