
Celsius Holdings Strategy: Alani Nu Up, Celsius Down
Celsius Holdings strategy in 2026: Alani Nu sales rose 21% while the Celsius brand fell 12%, margins dropped and shares slid. See what brand teams can learn.
AI communications & PR intelligence for food and beverage.
Food and beverage PR deals with products people put into their bodies. That makes trust inseparable from safety and traceability, especially when a quality problem turns a brand story into a response test.


Celsius Holdings strategy in 2026: Alani Nu sales rose 21% while the Celsius brand fell 12%, margins dropped and shares slid. See what brand teams can learn.

Coca-Cola marketing strategy in 2026: the World Cup campaign, a Zero Sugar redesign and AI ad backlash, with Q2 volume up 5%. See what marketers can copy.

Dunkin' PR strategy explained: the 2018 rename, a creator drink that lifted app downloads 57%, and 10,000 U.S. stores. See what brands can copy and avoid.

Subway franchise PR from the 2015 Fogle split to the 2024 Roark sale: see what the restaurant counts show and what franchise brands can copy or avoid.

Cipriani grew from Harry's Bar, opened in Venice in 1931, into a global hospitality brand built on the Bellini, Carpaccio, one service rule and landmark rooms.

True Food Kitchen filed Chapter 11 on Oct. 4, 2026, closing 12 restaurants and keeping 34 open. The facts, the company's explanation, its statement on Oprah Winfrey's role, and what brands should prepare before a filing.

Starbucks vs Coffee Bean vs Caribou PR compared: 250 more store closures, a $350M Jollibee deal and a drive-thru bet, backed by sourced October 2026 facts.

Sweetgreen, Panera, and Chipotle still rank near the top of a new 5WPR AI citation index even as same-store sales decline. The gap between brand authority and business performance is the real story, and the data flagged it over a year early.

US wine tariffs moved three times in a year, a Supreme Court ruling struck one down and a replacement took its place within weeks. How wine and spirits brands communicate through that volatility, with the trade and customs data behind it.

Liquid Death, Olipop, and Poppi each win different AI engines and different query types. The Circana retail data, the 5W Citation Audit breakdown, and what Pepsi and Coke are doing about it.

7Up runs three separate 2026 marketing operations - PepsiCo's "Level Up" mixology platform globally, Carlsberg Britvic's "Refreshment That Hits Different" in the UK with agency Pangolin, and the September "Illemonati" campaign. Here's who's behind each and what they're running.

Wine and spirits PR sits at the intersection of lifestyle storytelling, trade distribution, regulation, hospitality and cultural taste. That combination makes the category different from ordinary consumer PR.A bottle can be a regulated product, a restaurant experience, a collecto…

Sinless Vodka Cocktails' Dating Sindex reveals Gen Z ghosts, roster-keeps and love bombs more than Millennials, per new Wakefield Research survey data.

PeopleFinders launched an AI dating safety business, Stud or Dud, that scans public records for red flags before a date, with plans starting at $5 a search.

24-hour response is standard. 6-12 hours for viral and food-safety incidents. Five crisis categories: food safety, labor, viral, cyber, cultural. The restaurant playbook.
Food & Beverage PR & AI Communications coverage from Everything-PR. Definition copy is being prepared and will publish shortly.