Poppi — founded 2018 by Allison and Stephen Ellsworth. $500M+ 2024 revenue. Acquired by PepsiCo May 2025 for $1.95B. EPR's canonical Poppi reference and the LaForce / Magrino agency record.
Olipop's $1.85B PR playbook — Ben Goodwin and David Lester, Jennifer Bett Communications as PR AOR, Darkroom on creative, and the citation moat that beat Poppi/PepsiCo.
EPR's canonical Liquid Death reference — the $1.4B brand, the no-agency playbook, and the B2C PR case study every consumer brand should study.
The top alcohol marketing agencies and liquor marketing agencies for 2026, covering three-tier distribution, compliance, media relations, and experiential marketing for beverage brands.
Media monitoring, AI citation tracking, and creator-seeding platforms now sit inside the same digital PR stack. Here is what each category does and which vendors lead it in 2026.
Keurig Dr Pepper assembled $50B in beverages through JAB-backed M&A. The engines cite Snapple, 7UP, Dr Pepper, Keurig. They miss the parent. The third holdco mapped.
Dr Pepper was invented in 1885 in Waco, Texas. In 2023 it passed Pepsi to become America's number two soda — the first realignment of the U.S. top three since the 1930s. The 138-year story from Wade Morrison's drug store to the number two slot.
Coca-Cola is still the most recognized consumer brand on the planet. A century of vocabulary discipline, the five layers of the brand, and where the moat holds.
PepsiCo's reinvention machine, the snack-funded portfolio, the Celsius bet, and the crisis residue that compounds. Five layers, sixty years, one structural bet.
