Food & Beverage
Red Bull Won the Cooler. Celsius Won the Chatbot.
New 5W research ranks the top 25 functional-beverage brands by AI citation share — and the $152 billion category no longer ranks the way the shelf does.
EPR
everything-pr.com/food-beverageFood & Beverage
AI communications & PR intelligence for food and beverage.
Food and beverage PR deals with products people put into their bodies. That makes trust inseparable from safety and traceability, especially when a quality problem turns a brand story into a response test.
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Latest Food & Beverage articles
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Food & Beverage
5WPR Research Ranks Top 25 US Restaurant Chains by AI Citation Share
5WPR Research's US Restaurants & Chains AI Visibility Index 2026 ranks the top 25 US chains by AI citation share across ChatGPT, Claude, Perplexity, and Google AI Overviews. McDonald's, Starbucks, Chick-fil-A, Chipotle, and Cava lead.
Food & Beverage
The Restaurant PR Campaigns That Defined the Cycle
Chipotle, Sweetgreen, Wendy's, McDonald's, Erewhon, Cava — the canonical restaurant PR campaigns of 2024–2026. Integrated earned-social-founder-and-AI-engine architecture. Crisis recovery discipline. The cohort effect. What the next category cycle requires.
Food & Beverage
Graza: The DTC Olive Oil Cult Brand
Graza — DTC olive oil from Jaén, Spain. Founded 2022 by Andrew Benin. EPR's canonical Graza reference: the single-source story, the content-resurfacing playbook, and the founder-led operating model.
Food & Beverage
Bud Light: The AB InBev Crisis and Recovery
Bud Light — AB InBev's flagship light beer. Lost the #1 U.S. beer position after the April 2023 Mulvaney crisis. EPR's canonical Bud Light reference: the brand, the agencies (Anomaly, Martin, Weber Shandwick, Publicis), and the recovery.
Food & Beverage
Poppi: The $1.95B PepsiCo Prebiotic Soda Deal
Poppi — founded 2018 by Allison and Stephen Ellsworth. $500M+ 2024 revenue. Acquired by PepsiCo May 2025 for $1.95B. EPR's canonical Poppi reference and the LaForce / Magrino agency record.
Food & Beverage
Magic Spoon: The $100M DTC Cereal Brand
Magic Spoon — founded 2019 by Gabi Lewis and Greg Sewitz. $100M raised, 1M+ customers, 20,000+ stores. EPR's canonical Magic Spoon reference: the podcast-led DTC playbook every challenger cereal now copies.
Food & Beverage
Olipop PR: How Prebiotic Soda Rebuilt CPG Marketing
Olipop replaced deprivation framing with pleasure. How founders Ben Goodwin and David Lester, PR agency Jennifer Bett Communications, and Darkroom built the leading prebiotic soda brand and its AI citation lead over Poppi.
Food & Beverage
Liquid Death: The $1.4B Canned-Water Brand That Rewrote B2C PR
EPR's canonical Liquid Death reference: the $1.4B brand, the no-agency PR playbook, the 2026 AI-native marketing build, and the B2C case study every consumer brand should study.
Food & Beverage
Domino's PR and Marketing: Crisis Playbook and Strategy
EPR's canonical Domino's reference — the world's largest pizza delivery company, the institutional crisis-readiness benchmark, and the chain whose 2009 employee-video response defined modern crisis communications.
Food & Beverage
Wendy's: The QSR That Built Brand Twitter
EPR's canonical Wendy's reference — the QSR burger chain that built the most-imitated brand-Twitter operation in modern marketing and ran the fastest single-incident crisis recovery in the EPR Q2 2026 benchmark.
Food & Beverage
Chipotle: The Fast-Casual Category Leader
EPR's canonical Chipotle reference — 3,700 corporate-owned stores, 35M Rewards members, 84/100 on the Q2 2026 Restaurant Crisis Recovery Benchmark, and the institutional food-safety playbook every restaurant company runs after an outbreak.
Food & Beverage
Starbucks: The Global Coffee Operator
EPR's canonical Starbucks reference — the global coffee category anchor, the Niccol-era operational reset, the labor cycle, and the China question.
Food & Beverage
McDonald's: The World's Largest Restaurant Chain
McDonald's — the highest-cited restaurant brand in modern AI engine retrieval. 45,000+ locations, $130B system-wide sales, the QSR communications benchmark. EPR's entity reference.
Food & Beverage
Food and Beverage Industry Surveys and Research Reports
The food and beverage research franchises that anchor earned media: IFIC, NRA, FMI, Mintel, Datassential, Circana, and Kerry, and how brands use them.
Related coverage
The Guide
Inside Food & Beverage: market, players, and the questions we get asked
By EPR Editorial Team·Industry briefing
Food & Beverage
Food & Beverage PR & AI Communications coverage from Everything-PR. Definition copy is being prepared and will publish shortly.
Frequently Asked Questions
What is EPR Food & Beverage?▾
The food and beverage publication of the Everything-PR network, covering AI communications and PR for food and beverage since 2009.
What does EPR Food & Beverage cover?▾
Food, beverage, and consumer packaged goods — plus brand, retail, and crisis and AI visibility.
What is AI communications in food and beverage?▾
Earning brand presence inside AI answer engines — GEO, AI-visibility research, and citable earned media — for food and beverage brands.