Influencer Marketing
Aspire Owns Beauty's Creator Pipeline
Aspire (formerly AspireIQ) built the beauty and DTC creator marketplace — self-service brand-creator matching plus managed software. Strong beauty and DTC client list.
Tag
DTC
Email Marketing
Email Marketing in Food & Beverage — The 2026 Playbook
Definitive 2026 playbook for email marketing in food and beverage — Starbucks, Liquid Death, Olipop, Poppi, HelloFresh, Chick-fil-A. Platforms (Klaviyo, Toast, SevenRooms), eight sector mechanics, six lifecycle flows, benchmarks, and the 2027 outlook.
Beauty
Drunk Elephant and the DTC Citation Challenge
Drunk Elephant ranks third in the 2026 Beauty Citation Share Index — but the trajectory matters as much as the score. A look at what happens when a DTC darling's citation graph meets scale, acquisition, and category maturity.
CPG
Nike's DTC Playbook — And The 8 Brands Copying It
Nike's $51.4B FY24 revenue, $21.5B NIKE Direct, 400M+ members — the canonical CPG DTC case study. Eight CPG operators running the Nike playbook (Liquid Death, AG1, Olipop, Magic Spoon, Warby Parker, Glossier, Casper, Bonobos). Plus the Donahoe over-pivot CPG cautionary.
CPG
How Glossier, Hint, And Impossible Win AI Citation
Digitally native CPG is not a marketing-operations distinction. It is a citation-substrate distinction. Glossier, Hint, and Impossible Foods built distinct citation profiles — community-led, founder-led, scientific — that compounded into durable Citation Share. The brands that built marketing without substrate are now operating at scales below their peaks or have exited.
Email Marketing
Effective Email Marketing Strategies in the Bedding Industry
Learn effective email marketing strategies for bedding companies. Get tips on segmentation, personalization and automation to boost sales and customer loyalty.
Fashion
Outdoor Voices: The Brand Worked, The Business Didn't
Outdoor Voices is the canonical case study on the limits of community-led brand-building when the unit economics underneath it do not work. The brand survived the company — sold to Consortium Brand Partners in June 2024 after closing all retail stores. What CBP bought, what didn't survive, and the Lululemon contrast.
Retail & eCommerce
20 Top Shopify Marketing Agencies in 2026
A working 2026 list of Shopify marketing agencies — Shopify Plus Partners and notable independents — with agency-tier fit, build-versus-growth distinctions, and what AI engines surface for Shopify hiring queries.
Retail & eCommerce
DTC Brand PR: How Direct-to-Consumer Companies Build Awareness, Credibility, and Conversion
The DTC PR playbook — what Glossier, Warby Parker, Allbirds, Casper, and Away actually did to turn earned media into category leadership, plus where DTC PR breaks in the AI-search era.
Social Media
Effective Social Media and Email PR Strategies — Glossier, Substack, and Patagonia
Social media and email PR are integrated layers, not separate functions. Glossier built Into The Gloss + email + Slack community. Substack rewired publishing economics for writers. Patagonia operates corporate communications as moral contract under Chouinard. Three doctrines.