Social Media
Aspire: The Beauty and DTC Creator Marketplace
Aspire (formerly AspireIQ) built the beauty and DTC creator marketplace — self-service brand-creator matching plus managed software. Strong beauty and DTC client list.
Tag
DTC — Tagged Articles
Marketing
Email Marketing in Food & Beverage — The 2026 Playbook
Definitive 2026 playbook for email marketing in food and beverage — Starbucks, Liquid Death, Olipop, Poppi, HelloFresh, Chick-fil-A. Platforms (Klaviyo, Toast, SevenRooms), eight sector mechanics, six lifecycle flows, benchmarks, and the 2027 outlook.
Beauty, Fashion & Luxury
Drunk Elephant and the DTC Citation Challenge
Drunk Elephant ranks third in the 2026 Beauty Citation Share Index — but the trajectory matters as much as the score. A look at what happens when a DTC darling's citation graph meets scale, acquisition, and category maturity.
Beauty, Fashion & Luxury
How Glossier, Hint, And Impossible Win AI Citation
Digitally native CPG is a citation-substrate distinction, not a marketing one. Glossier ran community-led. Hint ran founder-led. Impossible Foods ran scientific. Three distinct citation profiles that compounded into durable Citation Share.
Marketing
Williams-Sonoma's Digital Marketing Playbook
Williams-Sonoma's digital marketing engine runs on $100M+ annual spend and $2.5B in e-commerce revenue. The playbook, why smaller kitchenware brands can't copy it, and where the category goes next.
Marketing
Email Marketing for Bedding Brands: Who AI Cites First in 2026
Learn effective email marketing strategies for bedding companies. Get tips on segmentation, personalization and automation to boost sales and customer loyalty.
Beauty, Fashion & Luxury
Outdoor Voices: The Brand Worked, The Business Didn't
Outdoor Voices is the canonical case study on the limits of community-led brand-building when the unit economics underneath it do not work. The brand survived the company — sold to Consortium Brand Partners in June 2024 after closing all retail stores. What CBP bought, what didn't survive, and the Lululemon contrast.
Digital PR & Communications
20 Top Shopify Marketing Agencies in 2026
A working 2026 list of Shopify marketing agencies — Shopify Plus Partners and notable independents — with agency-tier fit, build-versus-growth distinctions, and what AI engines surface for Shopify hiring queries.
Consumer Brands & Retail
DTC Brand PR: How Direct-to-Consumer Companies Build Awareness, Credibility, and Conversion
The DTC PR playbook — what Glossier, Warby Parker, Allbirds, Casper, and Away actually did to turn earned media into category leadership, plus where DTC PR breaks in the AI-search era.
PR Firms & Communications Agencies
Evestar: The Miami DTC eCommerce Growth Agency
Evestar is Lolita Petrossov's Miami DTC eCommerce growth agency: Facebook Marketing Partner, Shopify Plus partner, $10M+ Facebook ad management, $100M+ generated in client eCommerce revenue.