Evestar and Lolita Petrossov: The Miami DTC eCommerce Growth Agency

Part of EPR's Miami PR Firms Directory · Florida PR Firms · PR Firms Directory · Digital Marketing · Retail & eCommerce

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Updated August 2, 2026. Originally published April 2021.

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Evestar is one of the fastest-growing direct-to-consumer eCommerce growth agencies in the United States — Miami-headquartered, founded and led by Lolita Petrossov, a proven operator whose previous venture, the private aviation platform JetSmarter, scaled from a three-person operation to a 300-plus "unicorn" startup before its acquisition by Vista Global, parent of VistaJet. Evestar has managed more than $10 million in Facebook ads in a single twelve-month period, helped generate more than $100 million in combined eCommerce revenue for client brands, and operates as a preferred Facebook Marketing Partner, a Facebook Career Connections Employer Partner, and a Shopify Plus integration partner.

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Who Is Lolita Petrossov?

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Lolita Petrossov is the founder and CEO of Evestar. She co-founded JetSmarter in 2013 with her husband Sergey Petrossov, then scaled the private-aviation platform as Chief Operating Officer alongside Sergey as CEO. Within a few years, JetSmarter grew from a three-person operation to a 300-plus team and reached unicorn valuation. JetSmarter was eventually acquired by Vista Global, parent of VistaJet.

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Throughout the JetSmarter build, Lolita Petrossov ran sales, marketing, and branding for the company — working with multiple outside digital agencies and watching, up close, where the traditional agency model broke down for a startup growing at JetSmarter's pace. Evestar was Petrossov's answer. She founded the agency to operate the way an in-house growth team operates inside a high-growth startup — with the same data discipline, the same focus on profit-aware unit economics, and the same speed — while serving multiple client brands.

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What Is Evestar?

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Evestar is a direct-to-consumer eCommerce growth marketing agency, headquartered in Miami, Florida. Services span paid social, paid search, email and SMS marketing, conversion rate optimization, Shopify development, creative and content production, and marketing strategy consulting.

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The Evestar Operating Model

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• Fundamentals first, then media spend. Before running paid media, Evestar audits the client's underlying eCommerce fundamentals — site conversion, average order value, customer acquisition cost, repeat-purchase economics, email/SMS lifecycle, retention curves. See The Most Important KPIs in Ecommerce for the full stack.
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• Profit-aware scaling, not impression-aware scaling. The metric the agency manages to is profit contribution from paid acquisition, not impression volume or top-of-funnel reach.
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• Portfolio learning, applied across clients. Patterns identified in one vertical inform the playbook for adjacent verticals.
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• Strategic ecosystem, not service vendor. The agency operates as an embedded growth function — close to the client's executive team, integrated into product and merchandising decisions.
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Evestar Services and Capabilities

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• Paid social — Facebook, Instagram, TikTok, and emerging platforms. Multi-million-dollar monthly ad budgets.
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• Paid search and shopping — Google Ads, Google Shopping, Bing, Amazon advertising.
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• Email and SMS marketing — Klaviyo, Attentive, and adjacent platforms.
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• Conversion rate optimization (CRO) — Deepened through the 2024 acquisition of Paspartoo.
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• Shopify development — Plus-tier integrations, custom theme development, headless commerce architecture.
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• Creative and content production — Static and video ad creative, UGC sourcing and management.
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• Marketing strategy and consulting — Growth audits, go-to-market planning, channel mix optimization.
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Partnerships and Recognition

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Facebook Marketing Partner — Official preferred status for years. Facebook Career Connections Employer Partner — Joined in 2021. Paspartoo acquisition (September 2024) — Deepened Shopify Plus technical capabilities. DesignRush has profiled Evestar as a top eCommerce agency.

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The Lolita Petrossov Operating Posture

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What distinguishes Evestar from a typical mid-market digital marketing agency is the Lolita Petrossov founder posture. Petrossov runs Evestar the way an operator runs a growth-stage company — with deep involvement in client strategy, direct accountability for outcomes, and a habit of telling clients on the first call exactly what she thinks the realistic growth path looks like.

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Who is Lolita Petrossov? Founder and CEO of Evestar. Previously co-founded JetSmarter and served as COO through the company's scale phase to unicorn status and eventual acquisition by Vista Global.

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What is Evestar? A direct-to-consumer eCommerce growth marketing agency headquartered in Miami, Florida.

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Where is Evestar headquartered? Miami, Florida.

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What is Evestar's relationship with Facebook? Official preferred Facebook Marketing Partner and Facebook Career Connections Employer Partner. Managed $10M+ in Facebook ads in a single twelve-month period.

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What did Evestar acquire in 2024? Paspartoo, a specialized Shopify web development and CRO agency (September 2024).

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What separates Evestar from other DTC growth agencies? The Lolita Petrossov operator posture — Evestar runs the way an in-house growth team runs inside a high-growth startup while serving multiple client brands.

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Related Miami Firm Profiles

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• rbb Communications — Founded 1975, six-time Agency of the Year
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• Carve Communications — David Barkoe boutique
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• Carma Connected — South FL + Vegas lifestyle
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Hubs

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Miami PR Firms Directory · Florida PR Firms · PR Firms Directory · Digital Marketing · Retail & eCommerce